Assistant Director, Digital Marketing, Executive Education

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Harvard Business School (HBS) Executive Education brings together senior executives from the world’s most influential organizations, preparing them to reach the next level for their organizations and for themselves. Working closely with HBS’s world‑class faculty, we design and deliver programs for individuals and for organizations, welcoming over 12,000 participants annually from over 130 countries. Programs range from a few days to multiple weeks.

Most programs are delivered on the HBS campus, where participants live, learn, and dine together in dedicated Executive Education residences and facilities. Our programming includes in‑person, virtual, and blended (combining both in‑person and virtual learning) options. The Executive Education department consists of open enrollment, global, and custom program portfolio management; guest services; marketing; corporate sales; program operations; technology services; human resources;

enrollment and admissions; and finance.

Job Summary

The Assistant Director, Digital Marketing leads the strategy, execution, and optimization of a multi‑million dollar cross‑channel media plan, inclusive of display advertising, paid search, paid social, podcast, radio, and out‑of‑home. This position is also responsible for our organic social channels and blog strategy.

This is a term appointment currently expected to extend for six months from date of hire with the possibility of renewal based on business needs. Harvard Business School does not offer work authorization.

Position

Description:

• In collaboration with the Senior Director of Participant Marketing, two direct reports, and program marketing teams, design and execute innovative marketing strategies that deliver qualified program prospects and applicants to meet enrollment targets
• Direct the efforts of the external agency responsible for creating, executing, optimizing, and reporting on a year‑round global media campaign
• Direct the efforts of the external agency responsible for developing advertising creative that spans brand, category, and program‑specific messaging
• Lead owned content channel strategy and oversee post planning and execution
• Using data from our analytics team and market insights from frontline sales teams, collaborate with key stakeholders and external vendors (as needed) to conduct experiments that optimize campaign performance and the customer journey
• Manage and develop two direct reports
• Build trust and collaboration by being present on‑site and engaging directly with colleagues and various constituents
• Perform other duties as assigned.

BASIC QUALIFICATIONS

• HS Diploma, GED or equivalent is required.
• 7+ years of digital marketing experience with a focus on digital media strategy and demand generation is required.
• Strong strategic, analytical, creative problem solving, and project management skills are a must.
• Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.

ADDITIONAL QUALIFICATIONS AND SKILLS

• Experience with Salesforce CRM, Adobe Analytics / Google Analytics, and media mix modeling preferred.
• Must be extremely organized and have demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results.
• Bachelor’s degree preferred

• Appointment End Date: This position is approved for a six‑month term with possibility for extension which begins on the hire's first day of employment.
• Standard
  
  Schedule:
  
  40 hours per week, Monday‑Friday
• Compensation Range: $85,000 to $95,000 annually commensurate with experience.
• Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position
• Pre‑Employment Screening: Identity
• Other Information:
  • This is a hybrid position which we consider to be a combination of onsite and remote work at…