Marketing Brand Specialist, Global Games

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Marketing Brand Specialist needed for a contract opportunity with Yoh’s entertainment client located in San Mateo, CA (Remote)

Marketing Brand Specialist | Global Games Marketing
Job Details
Duration: Est 10 months
Schedule: Remote position must travel to San Mateo, CA once a quarter.
Location: San Mateo, CA (The role is remote) 94404
Pay Rate: $42 per hour (Max)
Hours: 8:00AM-5:00PM
Reporting to: Brand Manager, Global Games Marketing Team.

Overview

• Searching for a Marketing Brand Specialist to join the global brand marketing team.
• This role will be responsible for tactical support and execution of marketing and commercial activities for upcoming games across multiple devices and platforms.
• The position requires high levels of organization, collaboration, and communication.
• Applicants for this position should be highly organized, adaptive, and self-sufficient professionals who have the desire to develop expertise in the planning and execution of global marketing campaigns.

• Works on the planning and implementation of projects that support the marketing function.
• Interacts directly with product managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization.
• Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
• May identify, evaluate and recommend marketing opportunities consistent with product line objectives; provides pre- and post-sale marketing support to distributors, OEMs and resellers; and supports public relations through researching, writing and editing press releases.
• Responsibilities may also include coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions
• Knowledge: A seasoned, experienced professional with a full understanding of area of specialization; resolves a wide range of issues in creative ways. This job is the fully qualified, career-oriented, journey-level position.
• Complexity:
  Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
• Networks with senior internal and external personnel in own area of expertise.
• Supervision:
  Normally receives little instruction on day-to-day work, general instructions on new assignments.
• Experience:
  Typically requires 3-5 years of related experience.

• Asset Management and Coordination:
  Brief in global tactical plans and assets for development and localization, working with internal and external creative and media agencies. Track development, feedback, and audit assets prior to distributing to Global Marketing, Global Horizontal Teams, Territory Marketing Teams, and internal digital asset management system.
• Global Compliance Reviews:
  Manage global asset submissions to international and local review teams, as well as compliance groups for feedback and clearances. Manage ESRB and Legal reviews of assets. Collate and return collective feedback to stakeholders.
• Storefront Coordination:
  Work with Global Brand Managers to manage and audit storefront updates and optimization across PS5 and PC, including asset management, copy updates, and storefront merchandising in partnership with platform teams for game updates and promotional activities.
• Integrated Marketing Collaboration:
  Work closely with internal horizontal teams to develop and review marketing tactics to support the Games Marketing strategy and live service season campaign, including media, social, CRM, and retail channels.

• Experience working across multiple teams and stakeholders to gather, reconcile, and summarize feedback.
• Experience and understanding of basic business operations and marketing principles with critical thinking and prioritization skills.
• Experience contributing to and/or leading go-to-market campaigns.
• Experience working with creative and media agencies is preferred.
• Maintain confidentiality with privileged information.
• Excellent collaboration skills, working well with others in high-pressure environments.
• Excellent written and verbal communication skills. Experience presenting to partners at multiple levels and ability to distill information into clear plans and actions.
• Excellent organizational skills.
• Ability to concurrently manage multiple projects in different stages and drive to completion under self-direction. Strong tracking and follow-up skills.
• Deep knowledge of games on multiple platforms including live service and mobile games preferred
• Passion for marketing, gaming, and video game culture.

• 2+ years of business and/or administrative…