Demand Generation Manager

• Washington , District of Columbia , United States
• $95 - $120 per year
• Marketing

Grow Progress is looking for a Demand Generation Manager to build and execute programs that drive high-quality pipeline and accelerate revenue growth. This role owns the full funnel, from awareness to acquisition to nurture, and requires a blend of creativity, analytical rigor, and cross-functional partnership.

We are a growing team of more than 60 people who are passionate about providing strategists, marketers, and communications craft experts the tools to persuade more people. We power breakthroughs in persuasion by helping our customers more deeply understand the people they’re aiming to move – not just how they look, but how they think. We give them the ability to scientifically test their messages at a radically accessible cost, so they have the freedom to test more creative strategies.

Join us to make a big impact by working with a dedicated team that is building new products backed by cutting-edge theories and technology in behavioral psychology.

Grow Progress’s mission is to make our clients better at persuasion so that they can run more effective campaigns, causes, and companies that make the world a better place. For this, we’ve built powerful software that offers our customers unprecedented access to run scientific message tests quickly and affordably, so they can unlock the most effective messages. We currently work with many of the biggest political campaigns, advocacy groups, marketing agencies and brands in the country.

We give our customers the power to persuade more people by tailoring their messages to match each audience member’s values. We help customers harness the latest persuasion science to create messaging that’s typically 200-500% more effective than their existing ads. We do this by predicting which personality traits and values are most important to each individual.

We’re a team of experienced campaigners, software engineers, and data scientists who are obsessed with harnessing the power of evidence to make social good advocates more effective. We’re motivated, efficient, low-ego, and we like to make each other laugh.

As the Demand Generation Manager, you’ll be responsible for developing, implementing, and optimizing integrated campaigns, scaling performance marketing, and ensuring Marketing is a predictable, measurable engine for growth.

Key Responsibilities:

Develop and Execute Campaigns:
Design and implement multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, SEO, and paid social.

Optimize Lead Generation:
Build and optimize the lead funnel from top to bottom, ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria.

Develop and execute & optimize multi-channel ABM Programs: identify high-value accounts, define ICP tiers, and align tightly with Sales to prioritize outreach and sequencing. Using personalized content, targeted ads, and tailored nurture journeys, improve engagement and pipeline impact within priority accounts.

Digital Events:

Experience in Virtual and Hybrid Events:
Familiarity with platforms like Zoom or other virtual event tools to host convenings

Promotional

Skills:

Leveraging social media, email marketing, and digital channels to promote events and drive attendance.

Content

Collaboration:

Working with content and creative teams to develop event-related collateral, including invitations, landing pages, promotional materials, and post-event recaps.

Analytics and Reporting:
Monitor, analyze, and report on the performance of demand generation efforts, using insights to refine strategies for improved ROI.

Marketing Technology Management:
Manage tools like CRM, marketing automation, and analytics platforms to optimize campaign execution and measurement.

Demand Generation Expertise:
Strong understanding of demand generation best practices, including inbound marketing, paid media, SEO, email, and content marketing.

Proven experience developing and executing Account-Based Marketing (ABM) programs – including account selection, personalized…