Director, Field Marketing; EAP

Position: Director, Field Marketing (EAP)
Location: City Of London
Director, Field Marketing (EAP) page is loaded## Director, Field Marketing (EAP) locations:
London time type:
Full time posted on:
Posted Yesterday job requisition :
R0018483
* Competitive Compensation and Benefits
* Home Office Stipend
* Business Connectivity Reimbursement (Phone/Internet)
* Gym Membership or Equipment Reimbursement
* Linked In Learning Subscription
* Flexible Work Environment
* Tuition Reimbursement After One Year of Service
* Accelerated Career Path
* Award-Winning Culture & Community Outreach The Director of Regional Marketing for Europe and Asia Pacific (EAP) is responsible for leading the strategy, planning, and execution of customer marketing programs that drive high-quality pipeline, revenue growth, and client engagement across the region. This senior marketing leadership role ensures alignment with overall Regional and Firm-wide objectives by integrating campaigns, channel strategies, and market insights into scalable, impactful marketing initiatives.

The Director will serve as a connector between EAP practice leaders and Marketing, ensuring that regional needs and customer voice are reflected in demand generation efforts. This position reports to the Vice President of Demand Generation.
** Responsibilities and Experience related to Ryan’s Key Results:
**** People:
*** Create a positive team experience and foster collaboration across marketing colleagues.
* Mentor and lead, promoting a culture of accountability, innovation, and growth.
* Coordinate closely with Segment marketing strategy partners and other geographies to deliver a unified Ryan message while tailoring campaigns to EAP regional needs.
* Champion cross-departmental collaboration with Sales, Service Delivery, and Sales Operations teams to align on goals and streamline execution.
** Client:
*** Act as a trusted partner and “connector” between EAP practice leaders and Marketing, ensuring business objectives are translated into effective strategies and campaigns.
* Partner with Sales and Service Delivery to align marketing programs with pipeline goals, ensuring campaigns support lead generation, pipeline acceleration, and client acquisition.
* Surface client and prospect needs and map customer journeys, developing briefs that inform campaign planning and execution across Marketing.
* Translate tax policy changes and competitive insights into targeting, messaging, and new go-to-market opportunities.
* Create outbound campaigns and account-based marketing (ABM) programs tailored to EAP priorities, aligned with sales objectives and growth opportunities.
** Value:
*** Build scalable, regionally relevant campaigns by identifying commonalities across EAP markets and regional practices.
* Leverage client insights, tax policy changes, competitive intelligence, and analytics to inform strategies and refine campaigns in iterative cycles.
* Develop acquisition, retention, cross-sell, and upsell strategies aligned to EAP business objectives.
* Support sales funnel development and progression from marketing-qualified lead through to closed sale, contributing to revenue and growth targets.
* Drive sales growth through targeted, regionally aligned marketing strategies.
* Other duties as assigned.
*
* Education and Experience:

*** Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
* 10+ years of progressive experience in customer insights, lifecycle marketing, and campaign activation, ideally within global B2B organizations.
* 5+ years of experience working directly with senior business leaders in a matrixed environment.
* Proven track record translating complex business needs into actionable marketing strategies that deliver measurable results.
** Additional

Skills:

*** Strong project management, communication, and stakeholder influence skills with the ability to influence stakeholders at all levels.
* Strong problem-solving and critical-thinking skills with ability to manage complexity across multiple markets.
* Excellent organizational skills and attention to detail.
* Excellent interpersonal skills with an ability to build strong relationships.
* Integrity in high-profile collaborative execution of cross-functional…