Head of Influencer

This is a senior role focused on building and scaling our Influencer department, spanning influencer marketing, creator partnerships, digital collaborations and affiliate marketing.

As Head of Influencer*, you’ll set the strategic direction for the department, drive commercial growth, lead a high-performing team, and act as the most senior strategic lead and client partner across our key Influencer accounts.

If you’re commercially ambitious, strategically sharp, and excited by building a market-leading creator and affiliate offering within a fully integrated social agency, this is your opportunity.

* We are open to hiring a Head of Influencer or Senior Influencer Director depending on experience and this is reflected in the salary range on offer.

We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Having won Best Large Social Agency in the UK (3 years in a row!) and experiencing continued growth, we're now looking to take on our next team member to enhance our Influencer Marketing team!

Our service offering includes Social, Creative, Influencer, Paid and Commerce.

We’re a team of over 70 across Bath, London, New York and Miami, with ambitious plans.

• Act as the most senior strategic lead and primary client contact across flagship Influencer accounts.
• Shape long-term creator and partnership strategies aligned to brand and performance objectives.
• Lead senior client conversations with authority and commercial confidence.
• Oversee campaign performance and ensure measurable impact.
• Build trusted, long-term relationships that unlock account growth.

• Define and evolve the long-term vision for our Influencer department.
• Develop scalable, commercially strong service offerings across influencer, partnerships and affiliates.
• Build clear frameworks, processes and standards to ensure consistent, best-in-class delivery.
• Identify new revenue opportunities, commercial models and growth levers.
• Oversee department P&L, and software and tech budgets for the department
• Ensure our Influencer proposition remains competitive, differentiated and future-focused.

• Own and grow Influencer revenue targets
• Lead Influencer work streams within new business pitches - shaping strategy, pricing and narrative.
• Identify opportunities to expand Influencer services within existing accounts.
• Collaborate with Paid, Organic and Creative teams to drive integrated growth solutions.
• Support department profitability and commercial forecasting.

• Lead, mentor and develop a high-performing Influencer team.
• Set clear expectations and performance standards.
• Build progression pathways and support long-term talent development.
• Hire strategically as the department scales.
• Foster a culture of accountability, creativity and ambition.

• Stay ahead of shifts within the creator economy, platforms and partnership models.
• Translate trends into innovative service offerings and strategic opportunities.
• Position The Social Shepherd as a credible, forward-thinking Influencer partner.
• Contribute to thought leadership and industry visibility where relevant.

• Significant experience in influencer marketing, creator partnerships and/or affiliate marketing ideally within an agency environment.
• Proven experience leading senior client relationships at a strategic level.
• Experience building, scaling or transforming a team or department.
• Strong commercial acumen - comfortable owning revenue targets and contributing to profitability.
• A track record of contributing to or leading successful new business pitches.
• Deep understanding of the creator economy and performance-led partnership models.
• Confident communicator with senior-level presence.
• Ambitious, entrepreneurial mindset with a desire to build something market-leading.

🏠 Work From Home: we operate a hybrid model where team members come to the office 3 days a week and WFH 2 days a week - although there is the option to work from the office more days if…