Senior Account Manager; digital media​/advertising

Gum Gum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, Gum Gum is headquartered in Santa Monica, California, and operates in 19+ markets.

The Senior Account Manager is a critical role within the Customer Success department that partners directly with Sales to service our advertising partners and execute high-performing advertising campaigns. The Senior Account Manager is responsible for ensuring campaigns exceed expectations, driving renewals and strengthening relationships with clients across both direct and programmatic environments.

The Senior Account Manager is responsible for owning complex books of business with significant budgets. This role ensures campaigns exceed expectations, drives renewals at scale, and strengthens executive-level client relationships.

In addition to managing the full post‑sale lifecycle, the Senior Account Manager mentors junior team members, contributes to team education & GTM initiatives, and serves as a subject matter expert in day‑to‑day process, programmatic activation, performance strategy, and client growth.

Note:

This position offers the opportunity for remote work or "work from home" as there isn't a nearby office. However, Gum Gum is excited to only consider applicants residing in the local area listed in the job description for business needs including some or all of the following: client interaction, team interaction, timezone, etc.

• Campaign Execution and Strategic Oversight
  • Own the full post-sale campaign lifecycle for high-value and complex accounts — from kickoff call through wrap deck — executing all direct and programmatic components including DSP activation, creative trafficking, campaign QA, optimization strategy, and ongoing performance management.
  • Oversee large-scale, multi-channel, and highly customized campaigns with advanced KPIs, ensuring alignment across internal teams and client stakeholders.
  • Drive cross-functional coordination with AdOps, Design, Engineering, Sales, and Programmatic leadership to ensure accurate campaign setup, documentation, and seamless execution.
• Client Relationship Management & Renewal Ownership
  • Function as the senior primary point of contact for assigned strategic accounts across direct and programmatic campaigns.
  • Take full ownership of renewal strategy and revenue retention across a larger book of business, ensuring a best-in-class client experience.
  • Build and maintain strong, long-term relationships with agency, client-direct, and trading desk partners.
• Support Sales in managing and executing strategic sales opportunities across direct and programmatic channels.
• Develop account growth plans leveraging campaign success, historical performance insights, and client business objectives.
• Conduct in-depth research on clients' broader marketing initiatives and proactively position solutions that align with their evolving strategies.
• Leadership & Team Development
  • Mentor and support Account Managers & new hires through training, process guidance, and best practice sharing.
  • Serve as a go-to resource for programmatic expertise, performance strategy, and client communication guidance.

• 3+ years of experience in the digital media field, preferably in online verticals – Account Management and/or Media Planning.
• Programmatic knowledge required (trading, planning, account management). Understands all basic concepts such as DSP, SSP, real-time bidding, Deal , Private Marketplace, 3rd Party Data.
• Proficient with online advertising terms, concepts, and revenue model.
• Able to manage a variety of client needs while delivering on Gum Gum's reputation for excellent customer service.
• Familiarity with Doubleclick, Integral Ad Science, Millward Brown, Upwave, Salesforce, Double Verify and JIRA.
• Proficient level understanding of Deal IDs, Real Time Bidding, and other programmatic industry processes.
• An…