Group Sales Director

Gum Gum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, Gum Gum is headquartered in Santa Monica, California, and operates in 19+ markets.

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The Group Sales Director is a senior sales leadership role responsible for owning revenue, performance, and culture across Gum Gum’s New England and NYC Metro independent agency business. This leader will oversee a team of sellers, manage a $20M+ annual revenue target, and serve as a key senior presence for Gum Gum in market.

This role is accountable for driving growth across existing agency partnerships, developing new independent agency relationships, and ensuring sellers operate with strong discipline across pipeline management, forecasting, and deal execution. The Group Sales Director is expected to set the operating standard for the region while navigating change, new products, and evolving go-to-market priorities.

Note:

This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office. However, Gum Gum is excited to only consider applicants residing in the local area listed in the job description for business needs including some or all of the following: client interaction, team interaction, timezone, etc.

• Sales Team Leadership and Performance
  • Lead, coach, and develop a team of sellers to consistently hit and exceed revenue targets
  • Set clear expectations around activity, pipeline coverage, deal strategy, and execution
  • Drive a strong performance management cadence including goal setting, regular 1:1s, and direct feedback
  • Proactively address underperformance while investing deeply in top and emerging talent
  • Recruit, onboard, and retain high performing sellers as the business grows
• Revenue Growth & Market Execution
  • Own growth across New England and NYC Metro independent agencies spanning Hold Co, independent, and brand direct relationships
  • Drive senior level introductions and expand Gum Gum’s footprint within agencies and brands
  • Develop and execute JBPs with top agency and brand partners
  • Partner with sellers on strategic deal making including packaging, pricing, and internal advocacy
  • Ensure strong adoption and fluency across Gum Gum Mindset, Omnichannel, and outcomes-driven solutions
  • Represent Gum Gum at regional industry events
• Client and Internal Collaboration
  • Serve as a senior escalation point for agency and client relationships
  • Partner closely with Client Strategists, Account Managers, Marketing, Sales Ops, and Finance
  • Provide consistent feedback to internal teams on product, pricing, and market needs
  • Ensure proposals and programs align with client expectations and deliver measurable impact
• Culture and Leadership
  • Set the tone for the region by staying above the noise and keeping the team focused on priorities
  • Maintain focus by reinforcing clarity, transparency, and accountability
  • Model executive presence internally and externally
  • Role model Gum Gum values, behaviors, and ethical leadership

• 7+ years of individual contributor selling in digital media or advertising sales
• 3+ years managing and developing teams responsible for $15M+ in annual revenue
• Proven track record hitting or exceeding sales targets with agency and brand clients
• Experience across New England and/or NYC Metro independent agency markets strongly preferred
• Extensive knowledge of the digital media landscape across CTV, Display, OLV, Data, Measurement, Platforms
• Account planning (regional growth analysis, quota setting, etc.) experience required
• Programmatic experience required
• Strong leadership, coaching, and performance management skills
• Deep understanding of agency dynamics and buying structures
• Strategic account planning and forecasting discipline (Salesforce)
• Strategic account planning
• Strong deal negotiation and internal…