Campaigns Manager; Western Counties

Responsible to :
Head of Campaigns & Elections (UK)

Hours :
Full-time (37.5 hours per week)

Salary : £36,073.36

Tenure :
Permanent

Location :
Home-based, at a location commutable around the region (Somerset, Gloucestershire, Wiltshire, Dorset, and Bristol)

Closing date :
Monday 9th March, 5 pm

Purpose of the Job

After a historic 2024 General Election and successive local election gains, giving the Liberal Democrats 15 MPs in the region and leadership of 12 councils, we're ready to go further. We're looking for a driven and strategic Campaigns Manager to turn that momentum into sustained electoral growth across Somerset, Gloucestershire, Wiltshire, Dorset and Bristol. Campaigns Manager is a senior regional role focused on winning.

You will work with MPs, candidates, councillors, volunteers and staff to build professional, disciplined and ambitious campaigns that convert strong local foundations into electoral success.

Key responsibilities

• Lead and deliver winning campaigns in priority areas across the Western Counties, directly managing key contests where required and ensuring campaigns are professional, compliant and strategically focused.
• Work closely with MPs, candidates, councillors and local party teams to run structured campaign planning meetings, set clear objectives and drive progress against voter contact, fundraising and organisational targets.
• Build sustainable, self-sufficient campaign teams in held seats by strengthening volunteer recruitment, leadership capacity, and local fundraising.
• Develop campaign-ready infrastructure in emerging priority seats, including clear strategy, messaging frameworks, data-led targeting and measurable growth plans.
• Support and develop local organisers and campaign staff through mentoring, training, and, where agreed, line management, helping to grow a confident and capable regional team.
• Embed best practice in data, digital campaigning, literature production and compliance across the region.

Person specification

We are looking for a strategic campaigner who understands what it takes to win competitive elections and can help others raise their game.

You may have developed your experience within a political party, an advocacy organisation, a membership body, a trade union, a charity, or a comparable campaigning environment. What matters most is a track record of delivering results in high-pressure, target-driven campaigns.

You will demonstrate

• Experience in managing or playing a senior role in complex campaigns with measurable outcomes.
• A strong understanding of political messaging and how to translate strategy into compelling communications across print, digital and direct voter contact.
• The ability to analyse data and voter insight to inform targeting, messaging and resource allocation.
• Strong leadership skills, with experience motivating volunteers or staff, building effective teams and building positive relationships with stakeholders.
• Sound political judgement and an instinct for what resonates with voters.
• The confidence to challenge constructively, set high standards and hold teams accountable for delivery.
• The ability to work independently across a large region, prioritising effectively and responding calmly to unexpected developments.

Essential Skills and Experience

• Significant experience in campaign management or comparable project leadership in a political or advocacy context.
• Strong written and verbal communication skills, including the ability to shape persuasive messaging.
• Excellent organisational and planning skills, with the ability to manage multiple priorities simultaneously.
• Experience working with volunteers and/or distributed teams.
• Confidence using data, CRM systems and digital campaign tools to support targeting and reporting.
• The ability to operate effectively across a large geographic area.
• Sympathy with the aims and values of the Liberal Democrats.

Desirable Skills and Experience

• Experience in managing staff, including remote management.
• Experience of electoral campaigns.
• Experience in fundraising strategy and delivery.
• Experience using tools such as Fleet, Lib Dem Connect, Lighthouse, Affinity Publisher (or similar design software), and Typeform, or the…