Marketing Segment Manager - Kitchen Cabinets

Job Description

This role is accountable for the development and execution of the Kitchen Cabinets Segment business strategy in North America. Executing the strategy will result in profitably growing Sherwin-Williams share of the market for the Industrial Wood Coatings Division by effectively aligning resources with opportunities. Key metrics includes sales growth in excess of market growth rates, margin growth, and new product sales growth.

Job Description

This role is accountable for the development and execution of the Kitchen Cabinets Segment business strategy in North America. Executing the strategy will result in profitably growing Sherwin-Williams share of the market for the Industrial Wood Coatings Division by effectively aligning resources with opportunities. Key metrics includes sales growth in excess of market growth rates, margin growth, and new product sales growth.

This is not a hybrid/remote position and will report to our Cleveland, OH Global Headquarters Location

Responsibilities

This position works cooperatively with the Global Industry Director for Kitchen Cabinets, who oversees the development and execution of the Kitchen Cabinets strategy in all regions. This position provides strategic leadership for Sales, R&D and Product Management teams in North America and serves as a key member of the Regional Marketing leadership organization.

• Develop growth strategies for the Kitchen Cabinets Segment and sub-segments in North America.
• Convert the strategy into multi-year growth plans that expand both position and profitability.
• Align regional sales, R&D and Product Management resources to execute the growth plan.
• Establish leading operational and lagging financial metrics for the segment and manage to these. These metrics should include, but are not limited to, sales growth and margin growth.
• Grow market share in key geographies.
• Stay within budget and timelines in achieving the above results.

• Build and refine the segment strategy at the sub-segment level, in North America each year. The strategy should include:
• Strong fact base, quantifying key dimensions of the Kitchen Cabinets segment;
• Leading and lagging economic indicators for the Kitchen Cabinets segment;
• Quantified assessment of sub-segment attractiveness in each relevant geography;
• Competitive intelligence;
• Identify and quantify the impact of disruptors and accelerators in the segment;
• Quantified assessment of our probability of success in each sub-segment in each relevant geography;
• Internal value chain assessment;
• Defined business model and channel strategy;
• Segment industry value chain overview.
• Segment strategy that drives differentiation and sustainable competitive advantage;
• Actionable growth plan including both external market actions and internal investments;
• Financial plan quantifying the net benefit of these market actions and internal investments.
• The strategy should include an assessment of adjacent markets and technologies as well as new geographies. The growth plan should consider both organic and inorganic growth.

• Execute the strategy to achieve the financial growth plans. This should include:
• Aligning all internal stakeholders around segment growth plans.
• Maintaining contact with key customers in North America to gain market insight and deeper customer understanding.
• Maintaining contact with key suppliers or co-suppliers in the industry to understand their capabilities and innovations to better serve the segment.
• Active involvement in industry associations to represent Sherwin-Williams as a global coatings leader.
• Supporting sales in positioning appropriate product offerings for target customer segments.
• Identify and establish relationships with key industry influencers and brand owners.
• For selected strategic accounts, partner with the Enterprise Selling team to deliver an enterprise-wide value proposition that delivers on value elements from several divisions or groups.
• Support the regional sales organization at the strategic, as well as tactical account level through targeting, lead generation, sales tool development, pricing guidance, and collaborative selling.
• Support the transition of…