Director of Sales and Marketing – Boards

The Boards & More Group is an internationally operating sports equipment company that has been growing since 2000. As a global leader in trend sports such as kitesurfing, windsurfing, wing foiling, stand-up paddle boarding, and mountain biking, we successfully unite leading bike accessory brands with the market leaders in watersports with our brands Duotone, Fanatic, ION, SQLab & Woo. With our dynamic corporate structure, we set standards, create synergies between our individual brands and sports, and provide a platform for developing new brands and markets.

We embody the spirit of our brands, deeply identifying with the world of action sports and the elements that surround them.

We’re looking for a dynamic, entrepreneurial Director of Sales and Marketing to help lead our bike and watersports division into an exciting new chapter. Exclusively based in White Salmon, Washington—nestled in the stunning Columbia River Gorge—this role is a unique opportunity to shape and expand our U.S. market presence. We do not offer a remote work option for this position.

With our current CEO retiring in the near future, the ideal candidate will be well-positioned to inherit a thriving business with a solid foundation. We’re looking for a hands-on leader with a passion for watersports, a strong entrepreneurial track record, and the ability to drive strategic growth, innovation, and brand development in a competitive industry.

• Strategic Leadership:
  - Collaborate with HQ to define and implement the company’s vision, mission, and strategic goals, establishing a leading position in the watersports and bike markets.
  - Analyze market trends and data to identify growth opportunities and mitigate risks in a competitive landscape.
• Sales & Marketing Leadership:
  - Develop and execute sales and marketing strategies to drive revenue and elevate brand visibility.
  - Build and maintain partnerships with distributors, retailers, and key stakeholders in the watersports and bike industries.
  - Lead digital and traditional marketing efforts, including e-commerce strategies, social media campaigns, and event sponsor ships.
• Operational Management:
  - Streamline operations to ensure efficient production, inventory, and supply chain processes.
  - Foster a customer-centric approach by integrating feedback into product and service enhancements.
  - Collaborate with a strong Operations Manager in place to optimize processes and maintain profitability.
• Team Development:
  - Recruit, mentor, and lead a high-performing team aligned with the company’s values and objectives.
  - Foster a positive, entrepreneurial culture emphasizing collaboration, accountability, and innovation.
• Financial Stewardship:
  - Oversee budgeting, forecasting, and financial planning in collaboration with HQ and our CFO.
  - Ensure sustainability and profitability through strategic financial management.
• Customer & Community Engagement:
  - Represent the brand at industry events, trade shows, and community outreach programs.
  - Build strong relationships with customers and stakeholders to foster loyalty and advocacy.

• Proven experience as a COS, MD, CEO, CSMO, or senior executive in an entrepreneurial environment, ideally within the sports, watersports, or outdoor recreation industry.
• Strong expertise in sales and marketing with a history of driving revenue and enhancing brand awareness.
• Hands-on leadership style with the ability to thrive in dynamic, fast-paced environments.
• Deep passion for watersports, with knowledge of industry trends and customer preferences.
• Strategic thinker with exceptional problem-solving and decision-making skills.
• Financial acumen, including experience with budgeting and forecasting.
• Excellent communication and interpersonal skills to inspire teams and build lasting partnerships.
• Willingness to travel regularly.

– Eligibility to work in the USA is a strong advantage.
– C1 Level German Skills are of advantage.

Innovative Industry Leader:
Be part of a company renowned for pioneering products in the bike and watersports sectors, shaping trends and driving innovation globally.
Passion for Adventure: Work in an…