VP, TJX Marketing

Role Summary/Purpose

Lead the Lifecycle Marketing team for the TJX Rewards (T.J. Maxx, Home Goods, Homesense, Marshalls & Sierra) credit card program, to ensure the achievement of business objectives through world-class execution of effective credit marketing campaigns. Develop and implement marketing strategies and tactics to achieve Synchrony growth metrics as well as critical client requirements. This role will have responsibility for developing and leading a team of direct reports.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in-person engagement activities such as business or team meetings, training and culture events.

• Lead a team of talented marketing professionals responsible for executing integrated marketing campaigns flawlessly, on time, on budget, and in compliance for the TJX Master Card and PLCC portfolios.
• Direct the marketing team to implement effective lifecycle campaigns across various channels: direct mail, email, statements, etc., allocating resources as required to meet the priorities.
• Establish goals and objectives, creating a clear vision for the team, to achieve business objectives.
• Manage relationships with key Client contacts. Create a positive rapport, anticipate client requests and deliver exceptional results.
• Work closely with the Analytics team to determine campaign selection, understand cardholder trends, optimize campaign results and drive test and learn strategies to optimize results.
• Lead, develop, and implement comprehensive, end-to-end marketing plans for TJX Lifecycle marketing campaigns including Upgrades and World Card Graduations.
• Ensure excellent execution of marketing creatives, leveraging internal Synchrony and agency resources to deliver faster turnaround times and at economical cost.
• Develop strong relationships with key marketing partners including performance marketing, creative agencies, internal partners & production vendors to successfully implement campaigns.
• Manage marketing budget ensuring efficient spend, investment for long-term opportunities and tight controllership.
• Strive for continuous improvement in marketing effectiveness, promoting use of appropriate tools (Test and Learn, research, segmentation, etc.) to deliver best-in-class campaigns.
• Work with TJX to execute in-store collateral changes. Coordinate with Field Sales to ensure accurate, cohesive TJX Credit Program communication to TJX Store Associates.
• Be a key member of the TJX Client Marketing team and serve as a resource to help identify opportunities to drive portfolio growth.
• Perform other duties and/or special projects as assigned.

• Bachelor's degree OR in lieu of a degree a minimum of 10 years of consumer financial services marketing experience
• A minimum of 8 years of work experience leading teams or managing marketing campaigns including experience in consumer credit, including credit cards and/or working with retail clients or financial services.
• A minimum 3 years of management experience including managing teams of people.
• Ability and flexibility to travel for business as required

• Strong project management experience with a record of delivering on time and across functions.
• Strong process management skills with successful experience influencing and leading cross-functional teams, both internally and externally
• Demonstrated client relationship experience with the ability to influence & sell-in ideas across all levels of management.
• Strong leadership skills, initiative, high energy, and strong results orientation
• Excellent analytical, communication and presentation skills
• Strong customer orientation and focus
• Sound understanding of Synchrony's business culture and management approaches, preferably gained through previous management experience within Synchrony.
• Ability to influence and gain commitment at all organizational levels.
• Strong people and resource management skill
• MBA a plus

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The salary range for this position is - USD annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in…