Manager II Brand Design

Category/Area of Expertise: Marketing

Job Requisition: 460752

Address: USA-ME-Scarborough-145 Pleasant Hill Rd

Store Code: Brand Communication (2761031)

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Home Office based positions:

Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

Position Summary:

Leads the brand design team at Hannaford, driving the creation of impactful assets and elements that directly support business objectives. Champions a customer-centric approach to ensure the brand consistently shows up in relevant and compelling ways. Defines, evolves, and enforces brand design guidelines across the organization, fostering alignment and excellence in every touchpoint.

Primary Duties and Responsibilities:

• Manages and develops a high functioning team of designers that are inspired and enabled to bring the Hannaford brand to life for customers and for associates.
• Translates brand strategy and consumer insights into compelling designs that support a powerful and distinctive brand identity.
• Works in partnership with Brand Marketing Strategy team to add creative insights and ideas in developing marketing concepts and plans.
• Leads and develops creative that is on brand and delivers against the strategic and creative brief.
• Works in partnership with Director of Brand Creative & Design, Manager Brand Creative & Experience and Manager Digital for seamless alignment of brand standards, messaging and design across all communication tactics and channels.
• Works closely with Director of Brand Creative & Design on establishing and keeping the brand guidelines current to maintain a consistent brand voice, personality & design for the organization.
• Communicates the company's brand standards to various stakeholders and partners inside and outside of the organization.
• Leads with impact and manages the development and execution of Creative concepts for large or complex internal campaigns that meet company goals, sales metrics, and timelines. Will work closely with lead print and digital designer, attend kickoffs and any necessary subsequent meetings to support lead designers, review and provide feedback on design work and messaging in collaboration with Managers, Directors, and Leadership, schedule milestone creative check-ins with the broader team, and will coordinate with the production team on executional guidelines.
• Responsible for outsourcing and managing freelance creative resources as necessary. Manages contracts and agreements for freelance services & equipment.
• Key creative Marketing lead for developing decor design and brand messaging design.
• Serves as primary resource for design counsel and opportunities at the company.

Manages and inspires a team of designers responsible for :

• Print promotions including direct mail, weekly flyer, newspaper advertising, outdoor & transit advertising, co-marketing campaigns, direct mail, in-store collateral, magazine ads and some digital design tactics in collaboration with the digital design team
• Fresh magazine (in collaboration with publishing company)
• In-store promotional and point of purchase signage, environmental/way finding signs, retail media, and in-store decor projects in collaboration with store design & adaptation
• Execution of marketing campaigns in support of grand openings, store remodels, competitive defense plans, new item launches & other strategic marketing initiatives
• Corporate office decor projects

Qualifications…