National Director, Online Sales - Remote

Overview

The Director of Online Sales provides strategic and operational leadership for all online sales activities across Smith Douglas Homes. This role is accountable for maximizing conversion from lead to appointment to sale by delivering a best-in-class online customer experience, driving consistent execution across divisions, and building a high-performing national Online Sales Consultant (OSC) team.

This position leads the strategy, processes, training, performance management, and technology adoption for online sales nationally. The Director partners closely with Corporate Sales & Marketing, Division Presidents, Division Sales Leaders, Marketing teams, and onsite sales teams to ensure alignment, seamless handoffs, and consistent execution that supports company-wide sales objectives.

The Director of Online Sales plays a critical role in elevating responsiveness standards, optimizing CRM and communication tools (including Hub Spot), improving lead quality and conversion, and creating scalable systems that drive measurable results.

• Lead, coach, and develop a national team of Online Sales Consultants to achieve best-in-class responsiveness, engagement, and conversion.
• Establish performance standards, KPIs, and accountability tied to business goals.
• Oversee hiring, onboarding, training, and performance management of OSCs.
• Ensure timely, high-quality responses to all online leads via phone, text, email, chat, and video.
• Develop standardized workflows, scripts, training programs, and customer experience protocols.
• Optimize lead management, qualification, nurturing, and seamless handoff to onsite sales teams.
• Track and report on key performance metrics, providing insights and recommendations to leadership.
• Lead national adoption and optimization of Hub Spot CRM and related sales technologies.
• Collaborate with Marketing and Sales teams to improve lead quality, digital performance, and customer experience.
• Support company-wide sales, digital, and customer experience initiatives.

• Bachelor’s degree preferred or equivalent experience.
• 5+ years of online sales leadership experience, preferably in residential homebuilding or a high-volume sales environment.
• Experience leading distributed or multi-division teams.
• Proven success improving conversion rates and sales performance.
• Strong leadership, communication, analytical, and CRM expertise (Hub Spot preferred).
• Ability to travel to various company divisions as needed.

• Competitive compensation and benefits.
• Opportunity to make a direct impact on company growth.
• Collaborative, people-first culture.
• Growth and development opportunities.

We are an equal employment opportunity employer and a certified Drug Free Workplace.