Director of Content & Creative; Remote

The Director of Content & Creative will lead and elevate our high-performing strategic content team, enabling them to drive organizational growth through strategic vision and execution excellence. This senior leadership role requires a proven B2B content leader who will champion our team’s momentum while removing roadblocks and providing strategic guidance. The Director will facilitate advanced messaging development, guide AI-powered process implementation, and ensure seamless sales partnership for prospect conversion.

We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.

Strategic Team Leadership & Creative Guidance:

• Directly manage 4 strategic content professionals, providing mentorship, career development, and performance management
• Conduct regular one-on-ones, performance reviews, and goal-setting sessions with each direct report
• Guide team strategic direction and provide final approval on major initiatives while empowering team members to own creative vision and content strategy execution
• Remove organizational barriers and secure resources needed for team success
• Lead team meetings, facilitate strategic planning sessions, and ensure optimal team collaboration
• Protect team focus and creative autonomy while facilitating cross-functional partnerships

• Enable team collaboration with sales leadership to create conversion-focused content that drives deal progression
• Guide content performance analysis and optimization strategies to improve messaging effectiveness and ROI

• Oversee strategic partnerships with external agencies, establishing quality standards for tactical content production
• Guide AI tool implementation and process scaling while maintaining team ownership of creative decisions

• Bachelor’s degree in Marketing, Communications, or field; 12+ years B2B copywriting and content strategy experience with proven track record of managing and developing high-performing creative teams
• Minimum 5+ years direct people management experience leading 3-6 person creative teams and enabling strategic content success
• Deep understanding of complex B2B sales cycles and how strategic content impacts demand generation and conversion at each stage
• Strong analytical skills and proven experience building scalable creative operations with external agencies while maintaining quality standards
• Executive presence and ability to influence senior leadership while advocating for team needs and strategic priorities

• Proven experience transitioning high-performing teams to next-level strategic impact while maintaining existing momentum and team satisfaction
• Healthcare, B2B SaaS, or complex services industry experience with marketing automation platforms, CRM systems, and sales enablement tools
• Knowledge of UX/UI principles, prospect journey optimization, and Agile methodology for creative team leadership and development

• Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape – independent primary care. We were founded in 2014, and since then, we’ve become the largest network of independent primary care in the country – helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model.

Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best – keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society – and if you’re eager to join a collaborative, inclusive and remote-first culture –…