Communications Director

Mission Statement & Philosophy

Woodhill Country Club Mission Statement

Woodhill Country Club is a family-oriented, year-round, private country club that serves as the primary social and recreational center for members by providing high quality activities, facilities and services.

Woodhill Country Club Team Philosophy

Through teamwork and shared vision, we are committed to enhancing members’ experiences by supporting traditions and delivering personal, high-touch service in all areas; we support one another to maintain balance for the team even during peak seasons.

Job Title:

Communications Director

Reports To:

General Manager

The Communications Director at Woodhill Country Club is a strategic leadership role responsible for developing, implementing, and overseeing the club's comprehensive communications and marketing strategy to enhance member engagement, promote the Woodhill brand, and drive membership growth and retention. This position leads internal and external communications, digital platforms, PR, event promotion, and content creation. The role ensures alignment with the club’s mission and values while elevating storytelling, consistency, and the member experience.

Classification:
Exempt

Position Type:
Full Time/hybrid

Expected

Hours:

Monday–Friday with flexibility for evenings, weekends, and holidays. We offer a hybrid work environment with the flexibility to work remotely on select days. However, regular in-person attendance is required for all team meetings, strategic planning sessions, and during peak operational periods at the club. Remote work is supported when club operations are closed or when business needs permit, with the expectation of being on-site the majority of the time to foster strong team collaboration and visibility.

• Supervise support staff to ensure seamless execution of communications initiatives.
• Collaborate with department heads, committees, and the General Manager on engagement and promotional projects.
• Supervision includes:
  Merchandise Manager, Seasonal staff, Junior Summer Sports support staff.

Strategic Communications Planning & Innovation (20%)

• Develop and execute a comprehensive annual communications and marketing plan.
• Oversee branding consistency across all channels.
• Build, update, and teach team branding guidelines.
• Develop uniform document designs (SOPs, memos, policies, Board updates).

Digital & Social Media Management (25%)

• Manage and optimize the Woodhill website and the Woodhill app.
• Oversee seasonal updates, new pages, media uploads, and calendar accuracy.
• Conduct annual audits of all web content.
• Manage social media strategy and create content that highlights events, features, and club life.

Content Creation & Member Engagement (20%)

• Build, plan, and schedule all email communications (announcements, events, urgent notices).
• Track analytics to optimize engagement.
• Produce promotional graphics for events, menus, signage, bulletin boards, and digital displays.
• Manage and approve photos submitted through email, website and app.
• Organize the Fall & Spring newsletter including editing, printing, and mailing.

Public Relations & External Communications (15%)

• Serve as PR ambassador with media, community groups, and partner organizations.
• Ensure consistent branding and messaging.

Analytics & Reporting (10%)

• Track engagement metrics across email, website, and social platforms.
• Compile survey results for post-event, annual member surveys, and department requests.

Team Leadership & Development (5%)

• Mentor staff and support cross-department communication needs.

Other Duties (5%)

• Assist staff with annual reminders (closures, policies, mid-year notices).
• Support additional communications needs as assigned.

Education & Experience:

• Bachelor’s degree in communications, marketing, public relations, hospitality management, or related field.
• Minimum 5 years of progressive communications or marketing experience, including 3+ years in a leadership role.
• Experience in hospitality, private clubs, or high-service environments preferred.
• Experience with Fore Tees strongly preferred.
• Advanced degree or…