Director, NE Product Marketing

Date Posted:

Country: United States of America

Location: OTFLH:
Florida Home Offices Remote Location, Remote City, FL, 33408 USA

The Director, New Equipment Product Marketer's main function is to support the Regions, Operating Units (OUs) and Director product marketers/digital marketing by planning, building and maintaining a product marketing roadmap. Planning and building a roadmap is done prior to the beginning of the year in order to meet regional, OU and CoE KPIs. The Director leads their assigned global region(s) to ensure that the roadmaps tie to the CoE business line growth plans, at the same time tie to the regional business plans and priorities

• Provide oversight of the regional/OU campaign roadmap(s) by partnering with and meeting on a regular cadence with respective New Equipment leaders and sales director to have a strong sense of what is going on in the local business and where opportunities exist
• Lead the process of developing a marketing plan and forecast for each campaign, in partnership with digital marketing and New Equipment sales leader(s)
• Support the product management teams development of product positioning, value propositions and messaging
• Serve as marketing lead for global programs such as , global Share Point
• Work with Sales Enablement CoE to ensure marketing reports are available as needed for campaign tracking
• Identify key products to advertise and content needed to support trade shows
• Lead cross regional collaboration and best practice sharing efforts to generate new campaign ideas and improve GTM effectiveness
• Support regional price committees by analyzing data and providing marketing insights on taxonomy, orders, margin and sales data to identify opportunities to drive price or make cost adjustments to achieve booked and sold margin %
• Analyze monthly HFM data to ensure that key countries and regions receive the marketing support needed to achieve business plan

• 10+ years of relevant leadership and management experience within the industry
• Bachelor's degree or equivalent relevant work experience.
• Product Marketing Knowledge:
  Deep understanding of New Equipment marketing in the elevator or industrial industry.
• Elevator and escalator product and market knowledge
• Project Management:
  Background in overseeing projects, ensuring they align with the organization’s goals.
• Stakeholder Engagement:
  Experience collaborating with various stakeholders, including executives, employees, and external partners.
• Strategic Thinking:
  Ability to develop and execute segment-level strategies aligned with organizational goals.
• Technical Proficiency:
  Familiarity with modern technologies and trends
• Analytical
  
  Skills:
  
  Capacity to assess current systems and identify areas for improvement through data-driven decision-making.
• Communication
  
  Skills:
  
  Strong ability to articulate strategic vision and initiatives to diverse audiences.
• Agility and Adaptability:
  Capability to pivot strategies based on changing business environments or emerging technologies.

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.

Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.

You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide.

We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community…