Vice President, Commercial Strategy-Remote

Job Overview

Reports to the SVP, Sales, Distribution, and Revenue Strategy. Partners with the VP, Operations and the SVP, Marketing Strategy. Maintains a close working relationship with the VP, Finance and SVP, People Resources to ensure alignment. Vice President, Commercial drives strategic vision and influences the property Commercial Teams including the Director of Revenue Management (DORM), Director of Sales & Marketing (DOSM), and General Manager (GM).

Directly supervises the Corporate Directors, Commercial and where applicable, directly supervises Area Directors of Revenue Management. Provide strategic leadership for the regional portfolio of hotels in the areas of pricing, distribution, revenue optimization, e‑marketing, reservations, analysis, profit, market share and evaluation associated with rooms and function space for multiple hotels. Set strategic vision and lead the processes associated with demand, revenue, forecasting, opportunity analysis, and inventory management.

In synergy with property leadership and strategic vision, ensure execution of the property sales strategy and pricing for transient, group, and catering. Identify future market and property opportunities and effectively communicate through the organization.

• Oversight and accountability for all commercial disciplines within an identified portfolio
• Provide guidance to the property revenue teams in the development and execution of a strategic (demand‑based) pricing plan for all market segments.
• Ensure a strategic mix of business and pricing strategies are set for each property based on market conditions to drive revenue, profitability, and exceed both GOP and NOP budget.
• Partner with the property Commercial Team to analyze findings during property reviews to implement a results‑driven action plan.
• Anticipate any future trends or threats to the asset, guide strategic direction to mitigate revenue shortfalls.
• Effectively communicate challenges that arise in either property performance or processes to the GM, DOSM, and property Revenue Team and owners.
• Partner with VP, Operations in the field implementation of strategic initiatives for all properties.
• Understand the hotel's defined competitive market and defined comp sets and their relevance to each hotel based on current/future market conditions and industry changes and fluctuations.
• Utilize key performance indicators and yield management tools to identify trends as an early warning system to where future revenue opportunities may lie.
• Actively participate on brand and industry advisory boards representing the interests of Sage.
• Teach and coach property leaders on how to strive for accurate revenue forecasts.
• Participate in the development of the Annual Business Plan; provide guidance to the mix of business, rate positioning, seasonality, and overall revenue and penetration strategies and goals.
• Effectively identify all online marketing, promotional and distribution opportunities; provide guidance to the property revenue teams in implementing targeted e‑commerce action plans.
• Ensure optimal property participation and production through relevant Internet sites and other distribution channels (CRO, GDS, ADS, and Travel Agency Consortiums).
• Continually research better, faster, and smarter ways to deliver commercial best practices for the Division.
• Contribute to the Division's overall sales and revenue management success during planning and strategy phases through research and knowledgeable input.
• Influence change and demonstrate accountability and confidence during interactions with key stakeholders including ownership groups, property leaders and global office partners.
• Active participation in developing and facilitating Revenue Management and Sales training as well as execution of all global programs and initiatives.
• Recruit and mentor talent for future commercial positions.
• Coach, advise, and implement procedures/programs/initiatives that support the top line goal.
• Partner with property to create a task force contingency plan for coverage in situations of DORM and Sales Leader transitions.
• Assist property transition teams in new property openings, transitions, rebranding, development due diligence, and execution of the property strategic revenue plan.
• Actively participate in community and trade organizations that most benefit the Division and organization.
• Perform other duties as assigned or deemed necessary by leadership.

• All other duties as assigned, requested or deemed necessary by management.

Directly supervises the Area Directors Revenue Management, Corporate Revenue Analysts, and where applicable.

At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. We have also outlined specific competencies that contribute to success ase review our…