JRHead of Commercial - Sticks and size
Singapore
Listed on 2026-01-23
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Management
Business Management, Business Analyst, Operations Manager, Program / Project Manager
About us
Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology and resonate around the world.
Please note that we do not offer hybrid/remote working for this position.
About the roleFloorcare is the biggest category at Dyson and will drive most of the enterprise growth in the next 5 years.
As a pivotal leader in Dyson's Floorcare category, this role commands responsibility for the Sticks and Full-size products, core heritage categories of Dyson Floorcare.
The main responsibilities of the role are:
GeneralTo maximize sales and profits of the sub-business unit:
Sticks and Full-size.
- To guard the existing product portfolio and to make sure that markets are selling the correct portfolio. BU helps to identify range opportunities and potential optimization on quality and product cost to maintain the ongoing success of the product lifecycle, from cradle to grave.
- Working alongside the Portfolio planning team (CEO office) to advise NPI on the future portfolio. The role is not a determining one, but an advisory one through consumer insights, spec, and key claims to lead in the marketplace.
- To develop and coordinate NPD “business cases” in collaboration with different areas of the company. Flag when a product has a deviation from brief and business case (SSP, DDU, launch date, spec, claims, …) and work together with Global revenue team to measure potential impacts (internal and external) in Markets.
- To hold meetings with key promotors from engineering, quality, marketing, supply chain to check alignment and readiness.
- To make sure they receive and act upon all Quality reports on their portfolio. To drive rapid corrective action.
- To be the spokesperson for the sub-categories within Dyson.
- Work in collaboration with FC BU Campaigns team (dotted line) to create best-in-class Campaigns, infused with market and consumer insights, and relevant to markets.
- Strategize Dyson claims in the context of competitors and to wage campaigns so that we win. The claims must have most appeal to consumers as well as outdo competitors on claims.
- To work with the legal competitor team to maximize the strength of Dyson claims.
- To be the spokesperson for the category at product launches and other events.
- Monitor sales, come up with ideas to manage gaps to targets.
- Produce NPD launch reports, in collaboration with Global revenue team.
- Contribute to budget reviews: challenge, push markets and find solutions together to deliver targets.
- Make sure that any market intelligence or Reports, from every market, is fed to all other markets. Share intelligence and feedback globally.
- Establishing the Global range principles, incorporating Direct channel and RDD requirements – ensuring these deliver against overall strategy for the category.
- Supporting RDD on annual targets such as reduction of overall SKU count, EOL direction and ad-hoc SKU management.
- Managing the BU Commercial inputs to the monthly Product Delivery Meeting.
- Creating clear range navigation – reviewing impacts of products within the portfolio and the customer journey, including naming architecture, colours, graphics and packaging and kit configuration.
- Be able to deputise for the Sr FC BU Director as and when required.
- Contributing and inputting into key reports and meetings: board report, monthly performance review, PDM, PLM.
- Managing a team of Commercial managers.
- Building and coaching a high performing team. Provide them with clear objectives and facilitate their development through coaching and regular feedback.
- Engage key stakeholders behind the Sticks and Full-size category vision and performance.
In this influential role, your leadership will shape the trajectory of Dyson's Floorcare category, ensuring innovation, effective campaigns, strategic channel delivery, and cohesive team dynamics. Join us in this…
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