Chief Brand Officer

About the Working Families Party

The Working Families Party (WFP) is the progressive party for the multiracial working class, fighting for a nation that works for the many, not the few. We recruit, train, and support transformational candidates up and down the ballot and run them to win. We believe that no matter where we come from or what our color, most of us want the same things: to earn enough to thrive, not just survive, and leave a better future for our kids.

We want healthy food and clean water, safe neighborhoods, a safe world, and freedom. We’re a multiracial party that fights for workers over bosses and people over the powerful. We want an America that realizes the promise—unrealized in our history—of freedom and equality for all. In modern politics and advocacy, attention is power.

The Working Families Party and Working Families Power are seeking to hire our first Chief Brand Officer, a senior‑leadership position responsible for building the brand and reach of the Working Families Party and Working Families Power and their leaders. The Chief Brand Officer will design and oversee the strategies for introducing our brands and growing the profile of our leaders, making us beloved by everyday working people and reaching far beyond the political class.

The Chief Brand Officer is a storyteller, a systems thinker, an innovator comfortable with technology, and a leader who can gather our people and marshal our research to lay out big goals and meet them. This multidisciplinary role is ideal for a candidate with experience spanning narrative strategy, content development, production, marketing, research, social media, and more. As a new role, the Chief Brand Officer will shape and build the systems, practices, and tools that define WFP’s brand strategy, dramatically expanding the reach and visibility of WFP/WF Power, engaging millions across platforms, and leveraging modern technology to connect, inspire, and mobilize everyday working people.

• Develop testable hypotheses and measurable goals to grow the reach of our brands and build the processes, systems and workflows to achieve those goals.
• Manage the Department Directors, including Communications, Arts and Culture and overseeing relevant data and technology initiatives to cohere and achieve a unified vision.
• Provide strategic leadership to the CTO in order to assess the tech stack and data systems needed to measure and achieve brand growth goals.
• Maximize the public appearances and build the public profile of the WFP/WF Power National Director Maurice Mitchell and other WFP leaders, including elected officials and union leaders, community activists.
• Participate actively in WFP senior staff leadership, including setting cross‑divisional objectives and goals, as well as managing the budget and overall organizational stewardship. Work in close partnership with other Division Directors to ensure organizational coherence, refinement and optimization.
• In coordination with the Development team, develop a strategy and funding model to sustain the program through activities including traditional fundraising and innovative resourcing. Activities may include drafting proposals, identifying and meeting with prospective donors, and participating in pitches and briefings as well as working with the other organizational leaders to propose recommendations about how to resource core infrastructural work that may be challenging to fundraise for independently.
• Serve as an advisor and sometimes representative for the National Director.

• 15 or more years of relevant professional experience, which may include content production, marketing or market research, narrative strategy or other related disciplines.
• A track record of success leading measurable brand growth in some capacity.
• Experience with, or at least comfort with, technology for purposes of tracking, assessment, automation and optimization of workflows.
• Significant managerial and leadership experience, including management of teams and staff leading work that you are not an expert in.
• Exceptional written and verbal communication…