Area Sales Manager

The Area Sales Manager (ASM) is responsible for the day‑to‑day execution of the sales strategy as both a people leader and the lead point of contact for the assigned member‑owners and customers of Win Field United. The role is accountable for providing direct coaching and leadership toward the achievement of maximum profitability and growth in all product and service categories. Additional responsibilities include developing and maintaining long‑term relationships with CEOs, General Managers, Agronomy Managers, and other key sales leaders.

These relationships translate into owners being equipped to meet the needs of the grower of tomorrow and ensure that Account Plans are robust, meaningful, and inclusive of basic manufacturer alignment and direction.

This is a remote position; the successful candidate is suggested to be located within the region of Eastern IA (Cedar Falls/Waterloo, Des Moines, Iowa City, Davenport, Cedar Rapids).

• Direct coaching of field staff with the assigned territory
• Attract, develop and manage a sales team; identify rotational opportunities and provide regular and ongoing feedback to retain critical talent.
• Set reasonable sales targets, ensure alignment, and hold team members accountable to meet the company’s key strategic imperatives.
• Align the team around the value proposition, including brand ladder, partnered and proprietary brand strategies, patronage, pricing, digital technology, and services platforms; drive owner adoption.
• Monitor performance and motivate team members to meet or exceed established sales targets.
• Proactively communicate business unit goals and objectives.
• Engage in employee performance calibration and succession/talent planning processes.

• Develop and build sustained commercial relationships with CEOs, General Managers, Agronomy Managers, and other key partners and manufacturers.
• Partner with owners by thinking strategically and making connections across the system.
• Align internally with the Business Unit Lead and sales team.
• Manage and grow the Win Field United and owner business by setting a sales strategy that meets both the customer and WU business needs.
• Lead the development, implementation, and execution of the Account Plan for each assigned owner.
• Serve as liaison between the Strategic Retail Alliance (SRA) and the owner on issues, changes, and daily management of the alignment agreements.
• Earn owner engagement and commitment of key programs such as Services, Acre, Edge, Catalyst, etc.
• Share insights and market intelligence internally and with member‑owners.
• Coordinate and align internal resources to maximize our investments with the owner network.
• Maximize system efficiencies with a structured delivery strategy and management of return strategy.
• Measure progress and resolve issues as they arise; serve as key communicator across the organization with owners related to Account Plan execution.
• Work with leads at SRA accounts around the execution of SRA offers.

• Earn owner commitment of key programs, services and solutions across the full WFU portfolio.
• Ensure a positive customer experience is delivered via WFU’s structured delivery plan.
• Ensure the timely and successful delivery of our solutions according to owner needs and objectives, resulting in profitable sales.
• Serve as an expert to owners on the full portfolio of products and services to ensure they are equipped to meet the needs of the grower of tomorrow.
• Drive Win Field United strategies at the owner level and clearly communicate progress.
• Create and execute the business unit plan for the assigned geography in alignment with overarching BU goals, alongside key retailer growth plans.

• Manage successful partner relationships and strategically align the team with channel partners including, but not limited to:
  Corteva, Syngenta, Bayer, and BASF to drive overall Win Field United sales growth with key owners and customers.
• Champion Win Field United cross‑functional resources—including products, services, and digital—to drive sales growth by leveraging tools with team members.
• Ensure key performance…