National SVP, Direct Response

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

We have an excellent opportunity for a National SVP, Direct Response in our Development and Community Health department based at our National Center office in Dallas, TX.

This position can be home-based.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values, where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on Linked In, Instagram, Facebook, X , and s.

The SVP will be responsible for developing and implementing comprehensive direct response strategies, managing a team of fundraising professionals, and driving revenue growth through direct mail, digital marketing, telemarketing, and other direct response channels. This is a senior leadership position that requires strategic thinking, exceptional communication skills, and a strong background in both traditional and online marketing, as well as direct response fundraising.

• Develop and execute a national direct response fundraising strategy that aligns with the organization’s mission, goals, and values. Develop and manage the direct response fundraising budget, tracking expenses and revenue projections to achieve financial goals. Provide strategic guidance and support to regional and local fundraising teams, ensuring consistency and alignment with national direct response objectives.
• Develop strategies to meet the evolving landscape of direct response fundraising and strategies for the future.
• Lead and manage a team of direct response fundraising professionals, providing guidance, mentorship, and support to maximize their performance and achieve revenue targets.
• Oversee the planning, implementation, and optimization of direct mail, digital marketing, telemarketing, and other direct response campaigns to drive donor acquisition, retention, and revenue growth. Oversee the planning, execution, and optimization of digital fundraising campaigns, including email marketing, online giving platforms, crowdfunding, peer‑to‑peer fundraising, and social media fundraising.
• Collaborate with the marketing and communications team to develop compelling and persuasive fundraising messages, appeals, and creative assets for direct response campaigns. Collaborate with the digital marketing team to create compelling and persuasive digital fundraising appeals, landing pages, and donor engagement strategies.
• Utilize data analytics and segmentation strategies to identify target audiences, personalize fundraising appeals, and optimize campaign performance. Utilize data analytics and digital tracking tools to measure and analyze the effectiveness of digital fundraising campaigns and make data‑driven decisions to optimize performance. Monitor and analyze key performance metrics, including response rates, average gift size, and return on investment, to evaluate campaign effectiveness and make data‑driven decisions.
• Stay informed about emerging trends and best practices in direct response fundraising and integrate them into the organization’s fundraising strategies. Identify and pursue new opportunities for revenue generation through digital fundraising, including exploring new platforms, technologies, and partnerships. Monitor and ensure compliance with relevant digital fundraising regulations, data protection laws, and ethical standards. Stay informed about relevant fundraising regulations,…