VP, Influencer Marketing

Atlanta, Georgia;
Philadelphia, Pennsylvania;
Los Angeles, California;
Denver, Colorado

This position is a remote, work-from-home role, as are all positions at Acceleration Partners (a structure central to our culture and vision to change the work/life paradigm). Some travel is required for client meetings, internal meetings, conferences, and other events.

The VP, Influencer at Acceleration Partners is a unique role that will own both the vision for and the outcomes of our influencer marketing team. The VP, Influencer will be responsible for a) defining what influencer marketing is at Acceleration Partners and how it is delivered, and b) supporting our growth through thought leadership and market communication. This is both an internally and externally focused role;

as the VP, Influencer will own the P&L for the influencer organization, they will be expected to drive success across both top and bottom line metrics.

• LEAD MANAGE AND HOLD YOUR TEAM ACCOUNTABLE: Oversee account management teams, managing and leading team members and supervising high-level activities. Hire and successfully develop their team through mentoring, coaching, identifying training needs and providing proactive and timely feedback. Actively “coach the coach” to develop our next level of leaders. Success of developing teams is proven through a track record of achieving team outcomes, elevating and retaining teams, and motivating A players.
• THOUGHT LEADERSHIP & INDUSTRY PRESENCE: In partnership with Marketing, show the world AP’s expertise through written thought leadership, speaking engagements, and event involvement. Raise AP’s profile in the influencer world so that we are considered in as many opportunities as possible.
• CONSISTENTLY UPGRADE STRATEGIC CAPABILITY: Stay abreast of all evolutions of the influencer industry and keep AP leadership informed of key changes. Ensure that the influencer team is on the leading edge of developments, is bringing “what’s next” to clients, and is viewed as a true strategic partner by clients. Continuously position Acceleration Partners ahead of the competitive landscape through innovation, foresight, and strategic leadership.
• CLIENT GROWTH: Build and maintain a culture of client growth. Ensure that teams are delivering best-in-class client experiences leading to high levels of client satisfaction and retention. Grow client revenue by ensuring that account teams are maximizing performance opportunities and identifying opportunities for expansions and upsells.
• MARGIN MANAGEMENT: Ensure that target profit margin percentages are achieved, via successful headcount management and forward planning. Serve as final decision-maker for team headcount and hiring decisions, and team promotions, raises, and bonuses. Manage team expenses accordingly.

• Partner closely with Executive Leadership to shape the long-term vision and strategy for influencer marketing at Acceleration Partners
• Collaborate with Sales on new business strategy, RFPs, and influencer-led pitches
• Partner with Marketing to develop AP’s influencer POV and go-to-market positioning
• Work cross-functionally with Operations, Finance, and People to scale the influencer practice sustainably
• Establish, refine, and evolve processes, operating rhythms, and best practices across the influencer organization
• Identify and proactively mitigate risks related to clients, talent, margins, and delivery
• Serve as a senior internal voice and advocate for influencer marketing across the agency

BY 6 MONTHS…
The VP, Influencer has fully assumed ownership of the influencer organization, including P&L accountability. A clear vision for influencer marketing at AP has been articulated internally and externally. Leadership expectations, team structure, and operating norms are well-defined, and early progress is evident in team effectiveness, client satisfaction, and strategic quality.

BY 1 YEAR…
The influencer practice is operating at scale with strong financial performance, consistent client growth, and high team engagement. AP has a recognized point of view in…