Area Sales Manager

Area Sales Manager at Land O'Lakes summary:

The Area Sales Manager leads a regional sales team to execute sales strategy, coach field staff, and grow Win Field United business with member-owners in the assigned territory. Responsibilities include account management with CEOs and agronomy leaders, developing and executing account plans and channel partnerships, and ensuring delivery of products, services and digital solutions. This remote, travel-heavy sales leadership role requires extensive agricultural sales experience, people management, and cooperative business knowledge, and is compensated with salary plus commission.

The Area Sales Manager (ASM) is responsible for the day-to-day execution of the sales strategy as both a people leader, as well as is the lead point of contact for the assigned member-owners and customers of Win Field United and is accountable for providing direct coaching and leadership towards the achievement of maximum profitability and growth in all product and service categories.

Additional responsibilities include:

develop and maintain long-term relationships with CEO’s, General Managers, Agronomy Managers, and other key sales leaders. These relationships should translate into the owners being equipped to meet the needs of the grower of tomorrow, as well as ensures the Account Plans are robust and meaningful and are inclusive of basic manufacturer alignment and direction.

This is a remote position; the successful candidate is suggested to be located within the region of Eastern IA. (Cedar Falls/Waterloo, Des Moines, Iowa City, Davenport, Cedar Rapids)

Responsibilities:

35% Leverage Talent:

• Direct coaching of field staff with the assigned territory

• Attract, develop and manage sales team. Identify rotational opportunities and provide regular and ongoing feedback to retain critical talent.

• Set reasonable sales targets to be achieved, ensure alignment and hold team members accountable to meet the companies key strategic imperatives

• Align team around value proposition including brand ladder, partnered and proprietary brand strategies, patronage, pricing, digital technology and services platforms; drives owner adoption

• Monitor the performance and motivate team members to meet or exceed established sales targets

• Proactively communicate business unit goals and objectives

• Engage in employee performance calibration and succession/talent planning processes

35% Account Management

• Develop and build sustained commercial relationships with CEO’s, General Managers, Agronomy Managers, and other key partners and manufacturers

• Partners with owners by thinking strategically and making connections across the system

• Aligns and communicates internally with the Business Unit Lead and sales team

• Manages and grows the Win Field United and owner business by setting the sales strategy that meets both the customer and WU business needs.

• Leads the development, implementation, and execution of the Account Plan for each assigned owner.

• Serve as liaison between Strategic Retail Alliance (SRA) and the owner on issues, changes and daily management of the alignment agreements

• Earn owner engagement and commitment of key programs such as Services, Acre, Edge, Catalyst, etc.

• Share insights and market intelligence internally and with member-owners

• Coordinates and aligns internal resources to maximize our investments with the owner network

• Maximize system efficiencies with structured delivery strategy and management of return strategy.

• Measures progress and resolves issues as they arise. Serves as key communicator across organization with owner related to Account Plan execution

• Work with leads at SRA accounts around execution of SRA offers.

15% Solution Delivery

• Earns owner commitment of key programs, services and solutions across the full WFU portfolio

• Ensures a positive customer experience is delivered via WFU’s structured delivery plan

• Ensures the timely and successful delivery of our solutions according to the owner needs and objectives resulting in profitable sales.

• Serves as an expert to owners on full portfolio of products and services to ensure they are equipped to meet the needs of the grower of tomorrow.

• Drive…