Head of Lifestyle Partnerships - NAM

Seeking a visionary leader shaping the future of luxury lifestyle experiences! About Us

At Ten, we are committed to driving innovation and becoming the most trusted service business in the world. With a technology-driven approach at our core, we provide exceptional services in lifestyle, travel, dining, and entertainment to millions of members globally. Our diverse portfolio of clients includes top-tier organizations such as HSBC and Swisscard.

We are proud to be the first B Corp listed on the London Stock Exchange, and as we scale and innovate, our mission remains the same: to enrich our members' lives through unparalleled service and exclusive experiences.

For more information, please watch Ten's Growth Engine Video

Join us as the Head of Lifestyle Proposition & Partnerships for North America
, where you will lead the strategy and evolution of our luxury lifestyle offerings across the region. In this pivotal role, you will oversee a team of Partnership Managers, guiding them to strengthen, nurture, and expand our network of high-value partnerships that underpin our premium lifestyle services.

You will be responsible for driving the overall lifestyle strategy — from developing innovative propositions that anticipate client needs, to ensuring operational excellence in delivering exceptional experiences to our Ultra-High-Net-Worth members. A key focus will be on maximising the value of existing partnerships, deepening relationships with our most trusted partners, and identifying new opportunities that align with our brand and clients’ aspirations.

We are seeking a dynamic and visionary leader who combines strategic thinking with a hands-on approach to relationship and team management. Your leadership will ensure that our lifestyle proposition not only remains best-in-class but also continues to evolve in line with market trends, partner capabilities, and our clients’ ever-changing expectations.

• Strategic Leadership
  :
  Define and lead the Lifestyle Proposition strategy for NAM in alignment with Ten’s global objectives, ensuring bold, forward-looking approaches across Dining, Retail, Travel, Entertainment, and other lifestyle categories.
• Proposition & Partnerships
  :
  Develop and manage a portfolio of dining, travel and lifestyle services and partnerships that deliver best-in-market offers and benefits, tailored to the needs of UHNW clients across the NAM market.
• Innovation & Engagement
  :
  Drive innovation in lifestyle offerings and design impactful campaigns that increase member engagement, requests, and bookings, while clearly communicating value to internal teams and clients.
• Collaboration & Integration
  :
  Work cross-functionally with global and regional teams to share best practices, strengthen synergies, and ensure seamless integration of lifestyle services into existing delivery mechanisms.
• Performance & Team Development
  :
  Monitor performance against key metrics (NPS, engagement, commercial targets) to continuously improve propositions. Foster a high-performance culture, providing leadership, coaching, and opportunities for professional growth within the team.
• Industry Representation
  :
  Represent Ten at industry events and forums, showcasing our thought leadership and strengthening brand presence in the luxury lifestyle space.

• Minimum of 3 years’ team leadership experience in the luxury sector, hospitality, or lifestyle services, with a focus on UHNW client engagement and service delivery.
• Strong understanding of the Dining industry
• Demonstrated success in managing cross-functional teams and driving organizational change within a global environment.
• Strong experience in commercial and partnership management, including developing and implementing policies and procedures that improve performance and results.
• Experience working in fast-paced, technology-driven environments with a passion for innovation.
• Fluency in English required

• Located in Las Vegas or New York
• Please note that you will be asked to enter into a hybrid working arrangement - at least 3x a week in the office.
• A secure home office your confirmed address, free from…