Director of Membership & Development

Director of Membership & Development

Founded in 1998, the Georgia Senior Living Association (GSLA) is the leading trade association representing senior living providers and industry partners across Georgia. GSLA advances the senior living profession through advocacy, education, and strategic partnerships. Over the past five years, GSLA has experienced significant growth in programs, attendance, board leadership, and statewide and national recognition.

The Director of Membership & Development is a senior-level leadership role responsible for driving membership growth, retention, and sponsorship development. Reporting directly to the President & CEO, this position blends strategy, data analysis, and relationship-building to strengthen GSLA’s membership base and revenue model. The role builds systems, leverages data, and cultivates relationships to support sustainable growth while elevating the member and sponsorship experience.

• Develop and execute a multi-year membership growth and retention strategy aligned with GSLA’s strategic values.
• Design and manage the full membership lifecycle, including prospecting, onboarding, engagement, renewal, and re‑engagement.
• Analyze membership data and market trends to identify growth opportunities.
• Establish scalable systems, workflows, and standard operating procedures to support consistent and measurable growth.

• Lead membership‑related revenue development efforts, including sponsorship strategy and execution.
• Cultivate and steward strong relationships with existing and prospective industry partners.
• Partner with internal teams to align sponsorship offerings with education, conferences, and strategic initiatives, identifying new non‑dues revenue opportunities aligned with existing programs and events.

• Act as GSLA’s internal lead for AMS and membership reporting, in partnership with the Director of Operations.
• Produce clear, narrative-driven reports for leadership, board, and committees that translate data into insight and action.
• Use data to measure performance, inform decision‑making, and refine strategy.
• Ensure accuracy, integrity, and confidentiality of membership and sponsor data.

• Build trusted, long‑term relationships with members, sponsors, volunteer leaders, and partners.
• Serve as a visible ambassador for GSLA at meetings, conferences, and events across Georgia.
• Coordinate the efforts of committees and volunteer leaders to strengthen engagement and produce event‑based outcomes.
• Ensure a high‑quality, responsive experience for members and sponsors.

• Partner closely with the President & CEO and leadership team to align membership and development efforts with organizational goals, contributing to organizational planning and strategic discussions.
• Collaborate across departments to deliver a cohesive, value‑driven member experience.

• Georgia (US) Residency is required.
• Bachelor’s degree required; degree in business, marketing, communications, nonprofit management, or a related field preferred.
• 6–8 years of experience in association management, membership development, or nonprofit development.
• Demonstrated success in membership growth, sponsorship development, or revenue strategy.
• Association or nonprofit experience strongly preferred.
• Advanced comfort with AMS platforms, project management software, reporting tools, and data analysis.
• Strong ability to translate data into strategic insight and clear communication.
• Excellent interpersonal, communication, and relationship‑building skills.
• Strong project management skills with the ability to manage multiple priorities.
• Familiarity with the senior living industry is a plus, but not required.

• Atlanta‑based, with frequent in‑person meetings and regular travel throughout Georgia—occasional overnight stays required.
• Virtual office structure with regular in‑person and digital collaboration; must have a quiet place to work from home without distraction.
• Comfort engaging with audiences at all levels, from…