Director​/Senior Manager, Event Marketing

Director/Senior Manager, Event Marketing

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Amplēo provides experienced business leaders, including CFOs, CMOs, and CHROs, to companies on a fractional basis to help them achieve their full potential. Amplēo allows companies the freedom and flexibility to add highly expert, strategic talent as they need it, without the hassle or cost of a full‑time hire. It also offers experienced business leaders and proven professionals the opportunity to do their best work across multiple companies while enjoying greater variety, flexibility, and balance in their lives.

Thousands of companies rely on Amplēo professionals to deliver seasoned leadership and expert counsel at all levels of their organization.

• Build Amplēo’s event strategy framework aligned to company and division goals.
• Create and maintain an annual cross-company event calendar.
• Develop and maintain an event playbook (evaluation criteria, planning processes, run‑of‑show templates, staffing expectations, and reporting standards). Lead planning and execution of Amplēo’s annual summit, including theme, content, speakers, logistics, and attendee experience.
• Design and manage a portfolio of Amplēo-hosted events (round tables, workshops, webinars, client engagements, regional events).
• Oversee all logistics for hosted and sponsored events, including venues, vendors, A/V, production, and on‑site execution.
• Evaluate and recommend sponsored events, conferences, and trade shows based on audience, fit, and ROI. Develop guidelines and expectations for BD, sales, and partners attending events (goals, preparation, talking points, and follow‑up).
• Partner with Marketing to build event‑specific promotion, targeting, and campaigns.
• Define and coordinate creative needs (landing pages, emails, social assets, decks, signage, and collateral).
• Implement standardized lead capture flows (forms, scanning, session engagement) and ensure proper CRM mapping.
• Establish clear lead scoring and qualification rules for event‑generated leads.
• Coordinate smooth handoff of leads to BD/sales with clear next steps and SLAs.
• Track and report on event performance (attendance, engagement, pipeline influence, closed‑won revenue, and ROI).
• Manage event budgets, forecasting, and cost controls.
• Negotiate and manage vendor relationships and contracts.
• Identify opportunities to streamline processes and improve efficiency across the event lifecycle.
• Collaborate with internal stakeholders across divisions to ensure alignment and consistent execution.

• Bachelor’s degree in Event Management, Marketing, Business, or a related field.
• 10+ years of experience in event planning and management, with at least 3 years in a leadership role.
• Proven track record of executing successful large‑scale events with multiple stakeholders.
• Strong project management, budgeting, and negotiation skills.
• Excellent communication and leadership abilities.
• Ability to work under pressure and manage multiple events simultaneously.
• Proficiency in event management software and marketing tools.

• Flexible PTO
• Medical, dental, and vision insurance with FSA options
• Company‑paid life insurance
• Paid parental leave
• 401(k) with company match
• Professional development opportunities
• 12 paid holidays off
• In‑office, hybrid, and fully remote work options are available

Director

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Marketing and Sales

Business Consulting and Services