Principal Product Manager - Loyalty - Hybrid

Principal Product Manager - Loyalty - Hybrid

Product Development

Posted: 28-Feb-2025

, an innovative travel booking platform, is seeking an experienced Principal Product Manager to lead our loyalty program, Dorrus Beyond. If you're passionate about creating exceptional loyalty experiences and have a track record of success in membership and rewards product management, this is the perfect opportunity to own and shape a critical part of our customer experience.

• Own the complete Dorrus Beyond loyalty program from strategy to execution and performance measurement
• Define and optimize the loyalty member journey from enrollment through ongoing engagement
• Develop and refine loyalty tiers, benefits, and reward structures
• Design point earning and redemption mechanics across all travel verticals
• Collaborate with partners to create exclusive loyalty benefits and special offers
• Create strategies to improve member acquisition, engagement, and retention
• Analyze member behavior and metrics to identify opportunities for program optimization
• Lead the implementation of personalization features based on member data and preferences
• Work with engineering teams to implement new loyalty features and technical capabilities
• Collaborate with marketing teams on loyalty program communications and promotions
• Develop the financial models and business rules to ensure program profitability

• 5+ years of product management experience
  , with at least 3 years focused on loyalty, membership, or subscription products
• Proven track record launching and scaling successful loyalty programs or similar member experiences
• Strong understanding of loyalty economics
  , point valuations, and program liability management
• Experience with customer segmentation and personalization strategies
• Data-driven approach to program measurement with experience in customer lifetime value analysis
• Excellent stakeholder management skills across technical and business teams
• Strong communication and presentation abilities to articulate program vision and requirements
• Experience creating detailed product specifications and working closely with engineering teams
• Strategic thinking balanced with tactical execution capabilities

• Experience with travel industry loyalty programs (airlines, hotels, OTAs)
• Knowledge of gamification techniques to drive engagement
• Understanding of regulatory considerations for loyalty programs across different markets
• Familiarity with CRM platforms and customer data management
• Experience with partnership and coalition loyalty models
• Background in marketing automation and personalized communications
• MBA or relevant advanced degree in business or marketing
• Fully remote position – work from anywhere!
• Lead a cross-functional team of designers, developers, and loyalty specialists
• We use Slack for communication and Azure Dev Ops for project management
• Structured onboarding and training process
• Growth opportunities in a fast-moving startup in the travel industry
• Opportunity to build and grow a core business driver with significant customer impact

• Customer-centric thinking and dedication to exceptional member experiences
• Ability to balance program benefits and business sustainability
• Strong leadership and influence without direct authority
• Business acumen with focus on both customer loyalty and profitability
• Passion for creating innovative reward mechanisms that drive behavior
• Analytical mindset with the ability to derive insights from complex member data

This is an exceptional opportunity to lead and shape our Dorrus Beyond loyalty program. As our Principal Product Manager for Loyalty, you'll create compelling experiences that reward our customers and drive long‑term engagement and retention. Join us at and help transform how travelers are rewarded for their loyalty!