Marketing Director and EU Direct

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About Us
Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands – bare Minerals, BUXOM, and Laura Mercier. Operating in 40+ countries, we’re a truly global business. Our headquarters are in New York, with additional locations in major cities worldwide.

About The Role
As Marketing Director, you will take ownership of strategic and operational marketing for the UK & Europe Direct Markets. By adapting to the global brand vision, you will be responsible for driving brand awareness and market growth through data‑driven insights, consumer trends, and competitive analysis. With a focus on digital, you will lead across all consumer‑facing channels and work closely with the General Manager.

As the leader of the Marketing team, you will build strong relationships with local, international, and global colleagues to deliver business objectives.

• Lead a comprehensive UK & Europe Direct marketing strategy aligned with business objectives.
• Plan, execute, and optimize integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Shape NPD launch activations and lead strategic planning and phasing with P&L responsibility for marketing budgets.
• Optimize data and performance tracking – KPIs, ROI, consumer insights, and competitive intelligence.
• Collaborate with local commercial teams to drive sell‑out and contribute to overall business growth.
• Drive digital excellence across retail channels, including visual merchandising and point‑of‑sale activities.
• Build and execute UK & Europe Direct communications strategy to build brand awareness and consumer engagement.
• Oversee retailer marketing plans and cultivate key retail partner relationships.
• Set campaign objectives and KPIs, reviewing post‑campaign results to evolve strategy.
• Shape category objectives and strategies; develop growth plans for hero categories & SKUs.
• Lead NPD forecasting in partnership with demand planning and commercial teams.
• Lead, mentor, and manage a dedicated marketing, communications, and visual merchandising team.
• Support Orveon culture and business values through cross‑functional collaboration.

• 7‑10 years of marketing experience with demonstrated leadership roles in beauty or FMCG sectors.
• Strong cross‑functional influence and stakeholder management.
• Strategic thinker with clear communication and vision.
• Experience in high‑growth or startup environments and navigating ambiguity.
• Proven track record in leading retail excellence with a modern omni‑channel approach.
• Expertise in UK & Europe Direct beauty market, digital, social, open‑sell, , and department store retail environments.
• Strong integrated marketing campaign management with clear KPIs and post‑campaign analysis.
• Media planning and strategy expertise, maximizing brand visibility and engagement.
• Proven team leadership, coaching, and mentorship of high‑performance teams.
• Bachelor’s degree in Marketing, Business, or related field.
• Agile, resourceful, and passionate about high‑value opportunities.

• Hybrid First model – flexibility to work remotely or in‑office (minimum 3 days per week in the office).
• Work From Anywhere – freedom to work up to 6 weeks annually from your location of choice.
• Complimentary products – free and discounted products on new releases and fan‑favorites.
• Professional development – exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community engagement – volunteer opportunities within the communities where we live and work.

Opportunities and Accommodations – Orveon is deeply committed to building an inclusive workplace and global community where inclusion is prioritized.

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