Braze CRM Specialist Consumer Product Launch

Overview

We’re a B2B/B2C marketing agency supporting a major global semiconductor company that’s launching a new consumer sub-brand and its first product (a digital stethoscope) in the US. They already use Braze and we’re looking for a specialist who can help us design, configure, and manage their lifecycle programs. You’ll partner with our strategy team to translate go to market plans into Braze journeys, then own day to day execution.

• Discovery & Audit
  • Review the client’s existing Braze instance, data model, and current campaigns.
  • Document key events, attributes, and integrations relevant to D2C and Amazon sales.
  • Identify gaps and opportunities in their current lifecycle setup.
• Strategy & Architecture
  • Collaborate with our team to translate customer journeys into Braze-ready flows.
  • Define segments (e.g., med students vs. broader consumer/gift buyers) and map triggers/conditions for each.
  • Recommend data and event requirements to support the journeys.
• Build & Configuration
  • Configure and launch core flows in Braze, including at minimum:
  • Welcome/onboarding
  • Cart abandonment
  • Post purchase / product education
  • Re engagement / winback
  • Clone/variant flows by segment where needed.
  • Set up templates, content blocks, and naming/taxonomy conventions that are easy to maintain.
• Testing, Reporting & Optimization
  • Implement QA and testing processes across emails, triggers, and events.
  • Set up reporting inside Braze for key KPIs (deliverability, engagement, conversion by flow/segment).
  • Propose and run ongoing A/B tests (subject lines, content, cadence, audience logic).
• Collaboration
  • Join working sessions (US hours) with our team and the client’s marketing lead.
  • Clearly document setup, assumptions, and handoff materials so others can maintain what you build.

• 3+ years of hands-on Braze experience (not just high-level strategy).
• Proven track record designing and launching lifecycle programs (welcome, cart abandonment, post purchase, re engagement) for B2C or D2C brands.
• Comfortable working with events, attributes, segments, and multi step flows inside Braze.
• Strong understanding of email best practices, deliverability, and basic experimentation frameworks.
• Ability to work overlapping with US Eastern time for key meetings.
• Clear communicator who can document your work and collaborate with both technical and non technical stakeholders.

• Experience with healthcare, med tech, or regulated consumer products.
• Familiarity with coordinating CRM across D2C website + Amazon storefront.
• Prior work partnering with agencies on multi-channel launches.

• Start:
  March 2026 (target), subject to final client approval.
• Initial phase:
  Project-based setup (audit, strategy, build and launch of initial flows).
• Potential extension:
  Ongoing monthly optimization and management based on performance and client needs.
• Please include relevant Braze examples/case studies in your proposal (screenshots, anonymized descriptions, or portfolio links).