Online Content Executive

THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.

Daylesford Stays is a collection of award-winning pubs and cottages that has grown up around Daylesford’s farm. We provide experiences that embrace luxury escapism: understated elegance, indulgence and nurture.

The collection comprises four pubs, The Wild Rabbit, The Fox, The Bell and The Three Horseshoes along with a collection of 34 cottages located at Daylesford Farm, Kingham and Daylesford Village. The ultimate countryside escape, each property conveys a sense of character and individuality while retaining a welcoming, home-from-home feeling. In line with Daylesford’s core values, their design draws from nature, as well as from local skills, craftsmanship, architectural tradition, which has resulted in the buildings being sensitively and sustainably restored to reflect and respect the surrounding environment.

We are looking for a talented and passionate Online Content Executive to join our team.

As Online Content Executive you will be integral in helping grow the digital representation of our Stays, Events and Experiences across Daylesford and Daylesford Stays
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As Online Executive you will support the Senior Marketing Manager with the maintenance and optimisation of the online menu updates, event listings, digital booking experience and site content for Daylesford Stays, and upload event listings for Daylesford.

We are looking for a digital native, someone keen to learn, with an interest in the latest digital developments and technology to support the team in accelerating our online strategy this year and beyond.

This is a full time role 40 hours per week and based at the Daylesford Farm office 5 days a week.

£28,000-£32,000 per annum.

• Support the Digital team with the day to day running of the Daylesford Stays website to achieve KPI objectives. Working together to set clear goals, track performance, analyse results, and identify opportunities for improvement.
• Manage and optimise website listings for Pub menus, Events and Experiences including the upload of all new listings. Ensuring listing are enriched with SEO optimised content, need-to-know information and imagery.
• Collaborating with the SEO Manager and Marketing team to manage the online content calendar for seasonal outreach including journals, recipes and content pages to support digital trading.
• Work closely with the Digital Designer to plan and execute the key seasonal changes across the Daylesford Stays website focusing on Events as per the content calendar and support with building all content templates in Word Press for Daylesford Stays and Magento for Daylesford.
• Working with the Events team to manage event availability and calendars, making sure that events are strategically scheduled to optimize customer engagement, attendance, and revenue.
• Work closely with Events team, marketing & CRM team to activate events and maximise exposure across all our digital touchpoints, including email, paid media & organic social channels.
• Manage the UX roadmap for the digital booking experience. Working closely with the Senior Online Trading Manager to develop the Experience stem of the website to align with Daylesford’s sales & revenue growth strategy.
• Monitor the Daylesford Stays website daily to ensure events and menus are optimised through a commercial lens, making sure content is accurate and consistent with brand standards.
• Review competitor activity on a weekly basis, providing recommendations to improve website content, merchandising and outbound digital marketing communications.
• Analyse site performance via Google Analytics and support the Senior Marketing Manager with weekly trade analysis and suggestions for website optimisations

• A minimum of two years’ experience in a similar digital, e-commerce, or online content role, ideally within a fast-paced consumer-facing business.
• Strong understanding of online customer journeys and user experience within a B2C environment, with the ability to optimise digital content and navigation to enhance engagement and…