Remote Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Position Status: Exempt

Work Hours: Mon–Fri, 8am-5pm. Hours may vary for project needs. Saturdays and secondary holidays may be a scheduled workday. Travel will be required.

Reports To: Digital Marketing Manager

Location: NY area preferred, or Remote

The Digital Marketing Specialist supports the Digital Marketing Manager in improving the Bryant & Stratton College’s (B&SC) website and landing pages as lead‑generation channels. This hands‑on role focuses on website measurement Google Analytics 4 (GA4) and Google Tag Manager (GTM), performance reporting and dashboards, and conversion rate optimization through structured testing and user‑experience insights. The Specialist also helps strengthen cross‑channel reporting (e.g., social, paid media, and email nurture) by partnering with channel owners to connect key touchpoints and provide a clearer, end‑to‑end view of the prospective student journey.

Working with internal teams and external agencies, the Specialist helps translate data into clear recommendations and implementation steps that improve the prospective student journey and increase qualified leads.

• Maintain and QA website and landing page tracking for all B&SC domains across GA4 and Google Tag Manager (events, conversions, and tagging), troubleshooting and fixing issues as they arise.
• Help enforce measurement standards (event naming, conversion definitions, UTM usage, documentation) to protect data integrity and ensure reporting is reliable.
• Partner with channel owners, agency partners, and IT to ensure forms and lead tracking work end‑to‑end, and submissions are captured accurately in the CRM.
• Support implementation of the college’s attribution approach by helping define required tracking inputs (UTMs, source fields, conversion events), validating capture across key journeys, and assisting with ongoing QA once the model is in place.
• Follow privacy and compliance rules when setting up tracking, making sure we collect the appropriate data needed and do not expose or misuse personally identifiable information (PII).

• Partner with the Institutional Research & Analytics team to enhance end‑to‑end College analytical tools related to marketing KPI’s.
• Deliver weekly/monthly insights that explain what changed, why it changed, and the recommended next actions.
• Spot and quantify conversion friction across the journey (drop‑offs, device/browser issues, page‑level barriers, message‑to‑page mismatch) and flag the biggest opportunities.
• Translate findings into clear, executive‑ready updates for marketing leadership, using simple visuals and concise takeaways.

• Support the Digital Marketing Manager in shaping the conversion rate optimization (CRO) testing plan for the website and paid media landing pages.
• Gather insights and build test ideas using analytics and user behavior signals; help launch A/B tests, monitor performance, and summarize outcomes with clear recommendations.
• Use heatmaps, session replay, and on‑page behavior tools to spot friction, validate hypotheses, and prioritize improvements.
• Apply basic testing best practices (clear hypothesis, success metric, clean tracking, results documentation) and maintain a simple library of learnings to inform future improvements.

• Support the Digital Marketing Manager in executing the SEO agency’s recommendations to improve search visibility and qualified traffic.
• Use search engine optimization (SEO) research tools (e.g., SEMrush or equivalent) to gather keyword and competitor insights that inform content updates and landing page improvements, including visibility in AI Overviews and generative results.
• Monitor ongoing SEO performance in Google Search Console and GA4, validate impact of changes, and flag issues/opportunities with clear next‑step recommendations.
• Support local SEO across campuses, including Google Business Profile hygiene and listings/citation management, and track visibility and engagement over time.