Search Engine Optimization Senior Manager

This SEO Senior Manager is a strategic and technical role responsible for the end-to-end execution of organic search and content strategies across a diverse portfolio of clients and industries. This individual serves as the primary technical architect and client-facing consultant, bridging the gap between complex data analysis and actionable business growth. The role requires a deep understanding of search engine algorithms, technical website architecture, and the ability to communicate sophisticated SEO concepts to stakeholders with varying levels of technical expertise.

• Portfolio Oversight:
  Manage SEO strategy for multiple clients simultaneously, ensuring all deliverables align with specific industry benchmarks and unique business goals.
• Client Presentation:
  Lead monthly and quarterly performance reviews, translating technical metrics into "plain language" narratives that demonstrate ROI and strategic value.
• Cross-Functional Collaboration:
  
  Partner with content, web development, and paid media teams to ensure a holistic approach to digital visibility and user experience.

• Comprehensive Audits:
  Perform deep-dive technical audits focusing on crawlability, indexability, site speed (Core Web Vitals), and mobile-first optimization.
• Schema and Structured Data:
  Implement and manage advanced schema markup to enhance SERP presence through rich snippets and improved entity recognition.
• Site Migrations:
  Provide technical oversight for website migrations, ensuring the preservation of organic equity through meticulous redirect mapping and post-launch validation.

• Keyword Intelligence:
  Conduct advanced keyword research and competitive gap analysis to identify high-intent opportunities across the marketing funnel.
• Conversion Rate Optimization (CRO):
  Analyze user behavior data to recommend on-page adjustments that improve task completion and lead generation.

• Performance Tracking:
  Utilize Google Analytics 4 (GA4), Google Search Console, and third-party tools (e.g., Semrush) to monitor organic health.
• Custom Reporting:
  Build and maintain automated, interactive dashboards using Looker Studio to provide real-time visibility into KPIs.
• Algorithm Monitoring and AI Expertise:
  Stay abreast of search engine updates and emerging trends, such as Generative Engine Optimization (GEO) and AI-driven search behaviors.
• Analytics:
  Advanced knowledge of GA4 configuration, event tracking, and data interpretation.

• Professional Background:
  The ideal candidate will have 3–5 years of hands-on SEO experience, preferably within an agency environment managing multiple accounts.
• Education:
  
  A bachelor’s degree in marketing, communications, computer science, or a related field is preferred.

• Location:
  
  This is a remote role with the majority of team members located in the Winston‑Salem, NC area.
  Must reside in the United States (Eastern or Central time zones preferred for client alignment).

• Salary Range: $70,000 – $90,000 per year, commensurate with experience and location.
• Benefits:
  Health and 401(k), PTO, training & development, and career advancement opportunities with a fast‑growing small agency.