Digital Marketing Strategist

Cape Town, Western Cape, South Africa.

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At Eye Care Pro , we specialize in digital marketing solutions tailored for optometrists and eyecare practices across North America. Our mission is to help independent practices thrive through smart marketing strategies, performance-driven services, and meaningful client relationships.

As the industry leader in helping eyecare professionals grow from web design and SEO to advertising, content, and patient acquisition tools, we are a fully remote team that values clarity, accountability, and collaboration. You won't find micromanagement here—just good people doing great work, learning constantly, and making an impact.

We're hiring a Digital Marketing Strategist to lead data-driven strategies, build strong client partnerships, and drive performance. This isn't a traditional marketing job—it is a high-impact, client-facing role that blends analysis, strategic thinking, and relationship-building.

• Develop tailored digital marketing strategies aligned to client goals
• Analyze business data and trends to deliver high-value recommendations
• Guide clients through the "why" behind every decision and campaign

• Leverage tools like Google Analytics, Call Rail, and CRM platforms
• Interpret marketing performance data to inform next steps
• Create and present reports that are both insightful and actionable

• Serve as the main strategic contact for a portfolio of clients
• Set clear expectations, proactively communicate, and build long-term trust
• Educate and empower clients to understand and engage with their marketing

• Coordinate with content, design, development, and campaign teams
• Ensure strategies are executed smoothly and deliverables stay on track
• Maintain project timelines and communicate updates effectively

• Anticipate client needs, flag risks, and take initiative
• Make informed, context-aware recommendations with confidence
  
  Balance empathy and assertiveness to keep client success front and center

• 3-5 years in a client-facing digital marketing or strategy role
• Solid experience in SEO, paid ads, content, or performance marketing
• Strong understanding of digital KPIs and platforms (Google Analytics, Call Rail, SEMrush, CRMs)
• Exceptional written and verbal communication skills
• Proven ability to manage multiple clients and projects without dropping the ball
• Strategic, curious, and focused on results

• Remote: 100% work-from-home opportunity
• Schedule:
  
  Monday to Friday, 8:00 AM – 4:00 PM Eastern Time
• Must have a personal computer, monitors, reliable high-speed internet, and a professional, quiet workspace
• Backup power supply is a plus

We value clear thinking, thoughtful communication, and a steady presence especially when things are uncertain or complex. You'll be trusted to lead without being micromanaged, which means raising your hand early, asking smart questions, and owning your outcomes.

If you're someone who cares deeply about doing great work and helping clients succeed, we'd love to get to know you.

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