Senior Manager, Online Lifecycle Marketing - REMOTE

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager - REMOTE. In this strategic role, you will own and evolve lifecycle monetization across the online and self-serve ecosystem. As a lifecycle leader, your ability to translate product usage and customer intent into measurable revenue impact will be paramount.

You will shape the product-led growth and monetization strategy, working cross-functionally to maximize customer lifetime value within a dynamic, multi-product portfolio.

• Owning lifecycle monetization strategy, driving conversion, upgrades, expansion, and resubscription.
• Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back.
• Partnering with Data Science and Analytics to build segmentation and predictive models.
• Driving lifecycle experimentation to improve revenue outcomes.
• Defining measurement and attribution frameworks connecting programs to growth.
• Influencing product roadmap and go-to-market priorities through insights.

• Minimum 13 years of experience in lifecycle monetization for PLG SaaS or subscription businesses.
• Proven track record of driving revenue impact through lifecycle programs.
• Strong collaboration skills across Product, Data Science, and Analytics teams.
• Deep understanding of product usage analytics, predictive modeling, and LTV frameworks.
• Strong executive presence and ability to balance automation with personalization.
• Experience in multi-channel lifecycle marketing and orchestration strategies.

• Competitive salary packages based on qualifications and experience.
• Comprehensive benefits program focusing on physical, mental, and financial well-being.
• Flexible work arrangements with a strong support for work-life balance.
• Opportunities for career growth and skill development in a collaborative environment.
• Commitment to fair hiring practices and support for candidates during the hiring process.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.