Director, Paid Social

We Go Beyond
At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business.

Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

This position is eligible for remote work. Currently we can hire employees in the following states:
Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

Strategy Development

• Develop and implement comprehensive paid social strategies aligned with brand, performance, and omnichannel business goals.
• Identify and prioritize growth opportunities across Meta, Tik Tok, Pinterest, Reddit, and emerging channels.
• Design full-funnel frameworks that connect awareness, engagement, traffic, and sales—both online and in retail locations.
• Set clear standards for testing, creative strategy, optimization rigor, and campaign hygiene.

Campaign Management

• Oversee planning, execution, and optimization of paid social campaigns to achieve ROAS, efficiency, and incremental revenue targets.
• Lead testing strategies across creative, audience segments, placements, and bidding methodologies.
• Ensure campaigns follow best practices for platform algorithms, audience signal health, and feed‑supported dynamic ads.

Platform Growth & Thought Leadership

• Serve as the organization’s paid social expert—educating internal teams on platform updates, trends, creative innovations, and measurement shifts.
• Partner closely with platform reps to unlock new betas, opportunities, and strategic guidance.
• Develop paid social playbooks, frameworks, and POVs that advance the company’s competitive edge.

Data Analysis & Reporting

• Leverage analytics tools (e.g., platform-native dashboards, GA, MMM/MTA inputs) to track performance and consumer behavior across social channels.
• Provide clear reporting to senior leadership with insight‑driven recommendations for optimization and growth.
• Translate performance data into actionable stories that connect media investment to business outcomes (online and in‑store).

Cross‑Functional Collaboration

• Partner with creative and copy teams to guide social-first storytelling, performance creative best practices, and rapid content iteration.
• Collaborate with eCommerce, CRM, brand marketing, and retail teams to ensure alignment with product launches, promotions, and omnichannel initiatives.
• Manage relationships with external agencies, vendors, and platform partners as needed to scale impact.

Compliance

• Adhere to legal and data privacy requirements across all platforms and partnerships.

• 7+ years of experience in paid social advertising, with 3+ years in leadership roles.
• Proven track record of managing large-scale, high-impact paid social programs for performance and/or omnichannel brands.
• Advanced understanding of social platform algorithms, creative best practices, audience strategies, and attribution considerations.
• Strong analytical and quantitative skills with the ability to interpret complex performance data.
• Ability to lead cross-functional initiatives and manage multiple projects simultaneously in a fast‑paced environment.

• Deep expertise in Meta Ads Manager, Tik Tok Ads Manager, Pinterest Ads Manager, Reddit Ads, and You Tube paid formats.
• Strong proficiency in Excel/Sheets for performance analysis.
• Experience with Google Analytics, attribution tools, testing frameworks, and incrementality measurement.
• Excellent communication, leadership, and presentation skills.
• Experience hiring and leading diverse teams.

• Bachelor’s degree in Marketing, Business, Communications, or a related field—or equivalent experience.

We’re a passionate…