Social Media Director - Remote

United Health Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, United Healthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others.

Join us to start Caring. Connecting. Growing together.

We're seeking a strategic, hands-on Social Media Director to develop and scale our executive thought leadership social media program. The Director will partner with key stakeholders across the organization to build executive visibility around priority narratives and activate employee engagement that extends reach and credibility. The ideal candidate blends platform fluency, executive stakeholder management, experience operating in a regulated environment and can execute with excellence-translating our business strategy into social media impact.

You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

• Drive strategy of our thought leadership social media program, ensuring integration into our broader executive visibility platform, social media strategy and reputational framework
• Work with key stakeholders to ensure strategic content alignment with our key narratives, keeping in mind an ever-changing environment, establishing an enterprise-wide content calendar
• Serve as strategic council to communications leaders and our executive team
• Provide hands on support for key thought leaders, from consultation to posting and community management
• Explore first in class opportunities for thought leaders with platform partners like Linked In and Instagram, creating business cases for leadership approval
• Establish KPIs, dashboards for real-time visibility and streamlined report for the enterprise
• Develop a library of resources for key stakeholders to educate and empower, ensuring distribution and adoption
• Operationalize executive community management, listening and relevant escalation processes with Insights & Intelligence, Social Care and Security
• Manage paid strategy for amplification of thought leader content while partnering with agency to ensure alignment
• Develop high-impact bespoke content plans for actively managed executives' key events, award wins, etc.
• Partner with video lead to create best practices for executive video content capture
• Partner with search/GEO lead to ensure integration of our thought leadership program into broader reputational strategies
• Partner with executive security to create and execute digital footprint best practices
• Partner with people team and talent acquisition to create content strategies to drive recruitment
• Explore employee advocacy pilot program for the enterprise in partnership with communications and marketing leaders
• Consult with marketing and sales-social media program leaders on program enhancements
• Use data to refine strategy, measure impact, and guide continuous improvement
• Manage and mentor Specialists, ensuring a collaborative environment

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• 8+ years in social media, corporate communications, or digital content
• Experience with reputation management, issues/crisis communications, public relations and coordination with Legal/Compliance
• Deep understanding of platform algorithms, audience development, and modern video/storytelling
• Proven success building executive visibility on social media and driving employee engagement
• Proven fluency with social tools (e.g., Sprout/Sprinklr/Hootsuite), employee advocacy platforms (e.g., Live Social/DSMN8), analytics (native/Adobe) and social listening (e.g., Brandwatch)
• Proven exceptional…