Associate Director, Digital Insights & Analytics

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

e.l.f. Beauty is looking for a digital insights rockstar to join our dynamic, fast‑paced, high‑growth company. The ideal candidate will have a strong background in data analytics, digital marketing, and ecommerce performance, with a consumer first mindset. This person is highly self‑motivated, curious, and strategic yet detail‑oriented, with a passion for analyzing data, surfacing insights, and storytelling with data to drive business decisions.

This person also has the technical skills associated with querying large data sets and extracting and synthesizing data and insights from disparate data sources and analytics tools. The position will report directly to the Assistant Vice President, Market & Business Insights.

The Associate Director, Digital Insights & Analytics will build rigorous measurement frameworks and deeply analyze the digital consumer by institutionalizing standardized journey, behavior, and campaign performance models that optimize our online experience and drive conversions. The role will drive predictive analytics to propose high‑impact audience targeting strategies for segmentation and personalization—including propensity modeling, next‑best‑action, and lifetime value frameworks—to enhance acquisition, retention, and conversion outcomes.

This role will be responsible for the aggregating and sharing of digital learnings across brands across paid, owned, and CRM channels, and will translate complex analyses into concise, visually compelling executive‑ready decks, dashboards, and story‑driven narratives that clearly articulate the “so what,” elevate recommended actions with owners and timelines, and enforce cross‑functional accountability through a continuous test–learn–scale cadence that reduces friction, improves incrementality, and aligns teams to north‑star metrics for sustainable, profitable growth.

The position requires strong partnerships and excellent communication with E‑commerce, CRM, IMC, Creative, and Technology business leaders and cross‑functional partners, as well as external vendors. This position can be based in any of our e.l.f. offices (NYC, Oakland, CA or LA) within the US.

• Build end‑to‑end measurement frameworks for digital journeys and behavior across channels, defining stage KPIs, event instrumentation, and north‑star metrics to pinpoint friction and drive conversion
• Aggregate and share cross‑brand digital learnings via standardized playbooks, taxonomies, and reporting cadences; align stakeholders on common KPIs and data quality for scalable, data‑driven decisions
• Deliver marketing mix modeling and…