Demand Generation Manager

About Stora

Stora is a self storage software platform at the forefront of a technology-led transformation of the industry. We help operators run better businesses through automation, payments, reporting and modern customer experiences.

In just over four years, we’ve helped hundreds of operators globally process tens of millions in automated payments. We’ve proven product-market fit across multiple regions.

Our next phase of growth is deliberate and focused — increasing pipeline, improving efficiency and expanding further into North America and beyond.

Stora has proven product-market fit across multiple regions, with over a quarter of all self storage businesses in the UK and Ireland now using our platform. We're focused on cementing this leading position while expanding into North America and Australia/New Zealand.

To do that, we need a demand generation operator who can move fast and execute across multiple channels.

This isn't a support role. We're looking for someone who can take ownership of campaigns from concept through to measurable SQL growth — someone who brings depth in at least two core areas (like paid acquisition and SEO, or funnel optimisation and experimentation) while maintaining strong general marketing fundamentals.

You'll work directly with the Head of Marketing and collaborate closely with Sales, Product and Customer Success to ensure marketing drives real commercial impact.

• Develop and execute demand generation campaigns from concept through optimisation
• Define clear targets, audiences and distribution plans
• Align closely with Sales on follow-up and feedback loops
• Analyse performance and iterate quickly

• Support and run paid acquisition campaigns
• Increase test cadence across channels
• Contribute to improving cost per SQL

• Drive high-intent SEO initiatives
• Identify and execute opportunities that support pipeline, not vanity traffic

• Improve landing pages and nurture flows
• Monitor MQL → SQL progression and suggest improvements

• Launch new initiatives and test ideas regularly
• Help expand our presence across emerging acquisition channels, including AI-driven search

• Use AI tools to accelerate research, planning and iteration
• Maintain a high quality bar while increasing output

• Increased SQL contribution from marketing campaigns
• Higher experiment velocity across paid and organic channels
• Improved paid efficiency
• Clear ownership of multi-market initiatives
• Meaningful contribution to international pipeline growth

• Has 3+ years’ experience in B2B SaaS demand or growth marketing
• Has owned campaigns end-to-end, not just supported them
• Understands paid acquisition and SEO
• Thinks in terms of targets, angles, distribution and outcomes
• Is comfortable working in a lean, fast-moving team
• Is commercially minded and data-literate
• Is ambitious and wants to grow into a bigger role over time

International market exposure is a plus, but not essential.

• Direct exposure to multi-market SaaS growth
• Real ownership over campaigns and results
• Close collaboration with senior leadership
• Clear progression opportunity as the function scales
• A culture that values clarity, momentum and delivery

Hybrid role based in Belfast.

3 days per week in office, 2 days working from home.

• £45,000–£55,000 depending on experience
• Share options
• 35 days annual leave
• Private health insurance (you + family)
• Company pension
• Apple hardware
• WFH budget
• L&D support
• Regular in-person team events

We review applications on a rolling basis and will be in touch quickly if there’s a good fit.

Stora is proud to be an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone is treated with dignity and respect, and where individual differences are valued.

We welcome applications from all suitably qualified candidates regardless of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religious belief or political opinion, or sexual orientation.

All recruitment and employment decisions are made on the basis of merit, competence, and business need. We actively promote equality of opportunity and fair participation in line with our responsibilities under Northern Ireland equality legislation.

If you require any reasonable adjustments during the recruitment process, please let us know.