Senior Conversion Rate Optimization Executive

The Senior Website Optimisation Executive role suits someone who enjoys solving problems, improving user journeys, and delivering data-driven digital enhancements. The position sits within a supportive, collaborative team where ownership of optimisation activity is encouraged. This is a hands on role focused on delivering meaningful change through performance insight, experimentation, and technical improvements.

As the Senior Website Optimisation Executive, the role leads the conversion rate optimisation roadmap, using analytics platforms to understand user behaviour and highlight opportunities for improvement. Analysis of journeys, performance monitoring, and the creation of data-led recommendations will form a core part of day to day activity. End to end management of CRO activity is a key responsibility. This includes identifying issues, prioritising fixes, launching AB tests, and implementing updates within the CMS.

Regular performance reviews, optimisation workshops, and close collaboration with content, creative, IT, and external partners ensure continuous improvement. Technical SEO and accessibility form another part of the role (although smaller). Tasks include running crawl reports, resolving technical issues, reducing accessibility errors, and maintaining strong overall website health. Contribution to analytics transitions and tracking improvements also plays a part in supporting the wider digital strategy.

• Experience in a website optimisation, CRO, digital performance, or similar role.
• Strong understanding of analytics platforms such as GA4 and user behaviour tools.
• Working knowledge of AB testing tools (e.g. Adobe Target or VWO).
• Technical SEO experience will be highly beneficial.
• Ability to use CMS platforms (Sitecore experience ideal but not essential).
• Comfortable presenting findings and collaborating with stakeholders.
• Knowledge of HTML, CSS, and JavaScript beneficial.
• Experience managing digital projects through to delivery.

This Senior Website Optimisation Executive position offers a salary of £34-37k depending on experience, along with a benefits package that may include mainly remote working (being in Bristol once or twice per month), enhanced annual leave, wellbeing support, learning opportunities, and wider workplace benefits.

If this Senior Website Optimisation Executive maternity cover role sounds like the right next step, please apply via the apply button. For an informal discussion before applying, feel free to reach out to Ania.