Creative Strategist - Paid Social

CREATIVE STRATEGIST – HIGH-GROWTH GLOBAL SCALE-UP

This is a performance-first creative role inside a fast-scaling international ecommerce business entering its next aggressive growth phase. Creative isn’t a support function here - it’s the growth lever.

You’ll work directly with the Director of Growth and alongside Paid Social to build a high-velocity, insight-led testing engine across Meta (with other platforms to follow). The goal is simple: find winners, scale spend, lower CAC and keep feeding the algorithm. This isn’t about perfect campaigns. It’s about smart hypotheses, speed, iteration and commercial impact.

• Someone who has worked inside a fast-growth D2C environment and understands performance creative at scale
• Someone who sees creative as a commercial lever and is comfortable being accountable for acquisition impact
• Someone who thrives in high-output environments and prefers “ship and learn” over prolonged perfectionism
• A digital native who understands how Meta behaves - fatigue, creative diversity, frequency and scaling dynamics
• Someone confident owning creative angles and hypotheses, partnering closely with Paid Social to decide what scales and what gets cut

• Turning customer pain points and motivations into strong hooks and scroll-stopping concepts
• Building structured testing frameworks with clear hypotheses and learning agendas
• Breaking down complex/educational narratives to captivating hooks and paid social creative
• Understanding performance metrics (CTR, CVR, CPA, ROAS, hook rate, hold rate) and using data to defend decisions
• Managing creative production end-to-end - briefing, scripting, creator direction, QA and delivery
• Leveraging AI and creative intelligence tools to increase throughput and insight
• Distilling complex propositions into digestible, high-converting creative

• Largely remote working (UK) with travel required to Scotland HQ (travel/accommodation covered)
• 25 days holiday + Birthday off
• Company share scheme
• Enhanced pension and bonus scheme
• Enhanced parental leave
• Quarterly team training and social budget