Marketing Data Analyst

Career Opportunities with King Arthur Baking Company

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Meet Us: King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten‑free products, baking tools, and more.

We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee‑owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders - employees, our local communities, our broader community of bakers, and our planet.

Join us and help spread the joy of baking. King Arthur – where, as an employee‑owner, your passion and ideas can truly make a difference.

The Position: The Marketing Data Analyst supports King Arthur Baking’s omnichannel strategy by delivering actionable insights across digital platforms and direct to consumer channels. This role blends digital marketing analytics with retail performance tracking to optimize customer engagement, acquisition, and retention.

The Benefits: Yes, we have the regular "stuff" - medical, dental, vision, company paid short‑and long‑term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)
* and knowing that those working with you are dedicated and engaged co‑employee owners that believe in you and your extraordinary abilities to move us all forward.

The

Location:

Hybrid combining working from home, and onsite in White River Junction VT roughly 2-3 days per quarter. Ideal candidates will be located within a 2–3-hour drive of our offices.

The Pay: $73,100 to $98,700 annual salary; commensurate with experience.

• Maintain and enhance dashboards across digital, e-commerce, retail, and editorial channels, ensuring data accuracy and usability.
• Conduct ad-hoc and recurring analyses to answer key business questions and clearly communicate insights through strong data storytelling.
• Monitor and report on key performance indicators— e.g., customer lifetime value, cost per acquisition, conversion rates to evaluate marketing effectiveness and attribution.
• Partner with business leads to translate monthly sales targets into actionable daily goals.
• Use Google Analytics and other digital tools to assess channel performance, uncover trends, and recommend optimizations.
• Leverage customer data to perform segmentation and identify behavioral and product-level insights across online and retail touchpoints.
• Integrate and analyze data from permanent and pop‑up retail locations, including loyalty and omnichannel behavior metrics.
• Ensure data quality across internal and external sources while supporting automation and self‑service analytics adoption.
• Collaborate with channel partners to enhance their analytics capabilities by providing guidance and resources that enable increased self‑service reporting and dashboard creation.
• Prepare materials and contributions for weekly, monthly, and quarterly business reviews.
• Collaborate with cross‑functional teams and the company‑wide analyst group to share best practices and elevate analytics maturity.

• 1–5 years' experience in analytics roles…