VP, Sam's Club Analytics

The VP, Analytics – Sam’s Club reports to the SVP, Sam’s Club Analytics Leader and leads portfolio diagnostics, forecasting, and investment optimization to accelerate new accounts and profitable purchase volume growth for the Sam’s Club credit program. This leader provides decision support for acquisition investments and partners closely with Marketing on targeting, segmentation, channel strategy, and measurement of acquisition initiatives.

This role partners cross‑functionally across Product, Marketing, Credit, and Technology/Operations to deliver insights on customer behavior, campaign performance, product/channel strategy, and forecasting. The VP will serve as a trusted analytics advisor to senior leaders and client partners. This is a hands‑on role requiring frequent use of analytical and data‑mining tools.

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute or travel for in‑person engagement activities such as business or team meetings, training, and culture events.

• Develop and lead program acquisition strategy: align with business priorities, develop analytics goals, and serve as an insights‑driven growth strategist for portfolio senior leadership such as GM & Marketing SVP, as well as external clients.
• Lead program acquisition learning agenda and partner with acquisitions marketing team. Own the full cycle of analytical deliverables – ideation, data mining and analysis, identification of insights, and presenting a business story with recommended actions to stakeholders.
• Act as a strategy and analytic consultant for large‑scale marketing initiatives, providing guidance and leadership for the design, analysis, and measurement phases of the project.
• Collaborate with cross‑functional teams in product, marketing, credit, and IT/operations to provide comprehensive insights into program acquisition tactics.
• Guide junior analysts and drive delivery of analytics goals. Lead and prioritize the workload of offshore analysts to ensure high‑quality execution and delivery of analytics, measurement, and reporting projects.
• Develop a "test and learn" culture and recommend targeting strategies/optimization using advanced analytical tools such as segmentation and other statistical models.
• Develop and foster relationships with portfolio senior leadership, GM, and client partners to become the SME, review portfolio goals performance periodically, and present robust business cases for driving growth.
• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data‑driven insights.
• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand the trajectory of KPIs and enable better forecasting and management of the portfolio.
• Perform other duties and/or special projects as assigned.

• Bachelor's degree or in lieu of a bachelor’s degree a high school diploma; 10+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.
• Proven hands‑on experience utilizing analytical tools such as SAS, SQL, or open‑source tools such as R and Python.
• A minimum of 7+ years of work experience to include:
  • 7+ years developing and implementing advanced analytics solutions and decision optimization capabilities to support business decisions.
  • 5+ years using statistical analysis tools and data warehouse tools.
  • 4+ years of experience managing large‑scale analytic projects spanning research, development, and implementation.
  • 3+ years’ experience within the financial services, credit card payments, or retail/Consumer Packaged Goods industry.
  • 3+ years leading large‑scale analytics projects.
  • 3+ years of client‑facing experience.
  • 2+ years of experience managing remotely located teams.
• Ability and flexibility to travel for business as required.

• Bachelor's degree in STEM Field such as Mathematics, Statistics,…