Digital Paid Media Specialist, Paid Social and Display - Remote

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together

The Digital Paid Media Specialist, Paid Social & Display, will play a key role in supporting the execution and optimization of digital marketing campaigns. This position focuses on paid social and display (including programmatic), assisting with strategy development, campaign setup, daily performance monitoring, QA, reporting, and ongoing optimization for both B2B and B2C initiatives.

Working closely with marketing partners and internal stakeholders, the specialist will help ensure campaigns follow brand standards, align with best practices, and deliver measurable results. The ideal candidate brings 3-5 years of hands-on experience in programmatic and paid social from a client, agency, trading desk, or ad tech environment, with solid knowledge of digital tactics across paid social, display, video, and native advertising.

Experience leveraging 1st-, 2nd-, and 3rd-party data is essential, along with solid tracking and analytics expertise, including Campaign Manager and Adobe Analytics.

This role is well suited for someone with a solid foundation in paid media who is eager to continue growing their skills in a collaborative, fast-paced environment while driving quality execution and performance.

You’ll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

• Assist digital team members with the development of display and paid social campaign strategy for Optum
• Must have digital marketing experience, preferably in a regulated, performance focused, direct response environment
• Need to have a thorough understanding of digital tactics specializing in Paid Social & Programmatic Display
• Manage daily campaign optimization, testing, tracking, budget pacing and performance
• Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks
• Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup
• Identify opportunities to improve the campaign QA process and overall efficiency
• Build strategic relationships with marketing partners and peers
• Influence marketing to adopt and test new ideas, products, and approaches
• Develop, analyze, and present key findings on campaign performance while identifying areas for improvement
• This role will be responsible for planning and execution of digital marketing campaigns for Optum

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• 3+ years of recent experience in a corporate marketing or advertising agency environment
• 3+ years leading digital marketing campaign strategy for a department, product line or workstream
• 3+ years of experience planning, delivering & optimizing Paid Social & Display marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads
  360, Stack Adapt, Linked In, Meta/IG)
• 3+ years of paid media metrics reporting using Adobe Analytics, Google Analytics, Sprinklr tools or similar
• Experience either client, agency, agency trading desk or programmatic technology vendor positions
• Experience in managing complex media projects across multiple stakeholder groups
• Advanced experience managing B2B campaigns
• Advanced tracking technologies knowledge
• Understanding of digital direct-response marketing tactics and best practices
• Passion for digital marketing with an understanding of the complexity of the digital advertising landscape
• Constant…