Senior Journey Builder - SFMC & AJO

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As a Senior Journey Builder - SFMC and AJO, you will play a hands‑on role in translating strategy into real‑time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role can be performed remotely from anywhere in the U.S. You will lead all phases of the product lifecycle—from ideation to launch—by developing and optimizing Next Best Action (NBA) journeys that meet member needs and deliver measurable business outcomes.

Post‑launch, you will monitor performance, gather feedback, and iterate to ensure journeys remain effective and relevant across customer segments.

• Configure, test, deploy, and iterate personalized journeys/campaigns in Salesforce Marketing Cloud or Adobe Journey Optimizer.
• Collaborate with data analytics teams to build, refine, and validate audience segments in Salesforce Marketing Cloud or Adobe Experience Platform using real‑time behavioral signals and profile attributes.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
• Conduct rigorous quality assurance across journey/campaign components including events, wait steps, personalization rules, and cross‑channel triggers.
• Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
• Manage data extensions, SQL queries, filters and subscriber data to ensure accurate targeting and deliverability.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.

• Deliver real‑time, personalized member journeys/campaigns that enhance engagement and satisfaction.
• Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels.
• Drive operational excellence through hands‑on configuration, QA, and platform stewardship.
• Champion innovation and continuous improvement in marketing operations and customer experience.

• Bachelor's degree in marketing, business, or a related field or 3‑5 years' working within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution or relevant related experience.
• 2+ years of hands‑on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud or similar platforms.
• Experience with customer journey logic, event triggers, decision orchestration, and personalization.
• Effective communicator with the ability to collaborate across technical and business teams.
• Comfortable working in agile pod‑based, or cross‑functional environments.

• Salesforce certification in Marketing Cloud.
• Adobe certifications in AEP or AJO.
• Familiarity with Adobe Real‑Time CDP, XDM schemas, or event tagging.
• Experience in regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API‑driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks.

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
• Satellite, cellular and microwave connection can be used only if approved by leadership.
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Humana offers a variety of benefits to promote the best health and well‑being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day…