Salesforce Marketing Cloud Architect; remote

Introduction

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We are seeking an Salesforce Marketing Cloud Architect with deep expertise in Salesforce Marketing Cloud (SFMC) and working knowledge of Salesforce Data Cloud to lead enterprise‑scale customer engagement, data activation, and personalization initiatives. This role will drive architecture strategy, solution design, integration frameworks, and governance across marketing, CRM, and digital ecosystems. The ideal candidate combines strong technical architecture skills with business acumen, stakeholder leadership, and hands‑on implementation experience.

This is a high‑impact position at the forefront of Salesforce’s "Data + AI + CRM" strategy. You will move beyond standard marketing automation and step into the world of real‑time data orchestration and AI‑driven insights.

This role can be fully remote/virtual/work from home and you can be based anywhere in the US.

• Architectural Design: Lead the end‑to‑end technical architecture for SFMC (Email, Mobile, Automation Studio, Journey Builder) and Data Cloud (Ingestion, Modeling, Identity Resolution, and Calculated Insights).
• Data Strategy & Integration: Define data models and ETL processes. Design complex integrations between Data Cloud, SFMC, Sales/Service Cloud, and external data lakes (e.g., Snowflake, AWS S3).
• Advanced Personalization: Architect solutions using Marketing Cloud Personalization (formerly Interaction Studio) and Data Cloud Actuations to drive real‑time, cross‑channel experiences.
• Performance Optimization and Troubleshooting: Monitor and optimize the performance of Marketing Cloud, Data Cloud, and Dev Ops pipelines, including data processing, campaign execution, and system efficiency. Troubleshoot and resolve technical issues related to configurations, integrations, and data flows.
• Identity Resolution: Configure and optimize Identity Resolution rules within Data Cloud to ensure accurate customer stitching across disparate data sources.
• Governance & Security: Establish best practices for business unit structure, data privacy (GDPR/CCPA compliance), and security protocols within the Salesforce environment.
• Technical Leadership: Act as a subject matter expert (SME) for stakeholders, translating business requirements into technical specifications and guiding a team of developers/consultants.

• Bachelor’s degree in computer science, Data Science, or a related field.
• 8+ years of experience in the Salesforce ecosystem, with at least 4+ years in an Architect role.
• Proven track record of delivering at least one full‑scale Data Cloud implementation.
• Strong background in data architecture, relational databases, Strong SQL (joins, aggregations, performance tuning) and big data concepts.
• Salesforce Marketing Cloud:
  Expert‑level knowledge of AMPscript, SSJS, SQL, and the SFMC API suite.
• Salesforce Data Cloud:
  Hands‑on experience with Data Streams, Data Mapping (DMO), Identity Resolution, and creating Calculated/Streaming Insights.
• Integration Patterns:
  Deep understanding of MC Connect, API‑based integrations (REST/SOAP), and middleware solutions.
• Web Technologies:
  Proficiency in HTML/CSS and JavaScript for cloud pages and advanced email rendering.
• Excellent communication skills, with the ability to explain "the why" behind technical decisions to non‑technical executives.
• The ideal candidate will hold a…