Digital Media Planning Consultant; m​/w​/d

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

WPP stands for creative transformation. Through the power of creativity, we are building a better future for our people, our clients, our communities, and our planet. This is exactly where WPP Media comes in:
As WPP's global media network, we unite the best platforms, talent, and partners to create new opportunities for boundless growth in a connected media world.

Essence Mediacom combines data with technology and creativity. With deep analysis and valuable insights, we help the world's best brands achieve breakthroughs. We support our clients in mastering the modern marketing paradox and discovering innovations that drive them ahead of the competition—by leveraging people, algorithms, diverse perspectives, and continuous testing and learning.

• Work-Life Balance: We prioritize teamwork and in‑person collaboration at the office but also offer a regular home office day for more flexibility. Plus, you can compensate for overtime.
• Wellbeing First: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
• Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.
• More Than Just a Job: You can expect unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
• Be Yourself: Everyone is welcome here – diversity and equal opportunities are important to us.

As a Digital Media Planning Consultant (m/w/d), you will manage and optimize digital campaigns across all relevant channels and support strategic planning in close collaboration with your team members. In an international environment, you will coordinate the cooperation between internal teams, clients, and external partners to efficiently implement data‑driven campaigns.

• Client Consulting: As the primary point of contact for all digital matters, you will advise and guide your clients both strategically and operationally, building sustainable relationships.
• Campaign Strategy: You are responsible for designing innovative digital campaign strategies and ensuring their seamless integration into the overarching media activities of our major clients.
• Budget Responsibility: You will diligently handle the monitoring, controlling, and forecasting of all digital budgets, ensuring efficient use of funds.
• Analysis & Insights: You will analyze campaign performance, derive valuable insights and learnings from it, and ensure continuous optimization.
• Coordination: Through your smooth process coordination with digital specialists and internal units, you will guarantee first‑class, holistic client consulting.
• Knowledge Transfer: You will proactively share your extensive expertise with junior team members and take an active role in their professional development.

• Experience: You have solid professional experience from a media agency and are well‑versed in digital strategy development and planning.
• Expertise: Your expertise in display and programmatic advertising is complemented by broad know‑how in social media marketing and solid foundational knowledge of SEA. You understand algorithmic delivery, have experience in tracking and measurement, and are a competent sparring partner for set‑up, analysis, and optimization.
• Communication
  
  Skills:
  
  You communicate confidently, clearly, and persuasively in English, both written and spoken, in a professional context. German language skills are a plus.
• Client Focus: With your strong consulting and leadership skills, you act as a trusted partner for your clients and know how to meet their needs.
• Work…