CRM Operations Manager

CRM Operations Manager page is loaded## CRM Operations Manager locations:
Remote - TX, USAtime type:
Full time posted on:
Posted Todayjob requisition :
R-7255

CRM Operations Manager will be responsible for the vision, strategy, and day-to-day management of Company’s Salesforce Customer Relationship Management platform. They will function as the bridge between business stakeholders and technical teams - owning platform governance, functionality, data integrity, and user adoption. They will collaborate closely with Sales, Marketing, Operations, CRM data, and IT teams to enable data-driven decision making and seamless customer experience.

They will manage the end-to-end CRM lifecycle: from segmentation and automation to reporting and optimization - to drive customer engagement, retention, and revenue growth.
** Key Responsibilities
**** CRM Strategy, Governance, and Execution
*** Primary business owner for Salesforce CRM platform, ensuring it meets evolving business needs.
* Own Salesforce platform strategy and long-term roadmap.
* Develop, implement, and optimize Salesforce programs to drive customer engagement, retention, and loyalty.
* Manage campaign planning, segmentation, automation, and testing.
* Establish governance frameworks, user policies, and data standards.
* Manage vendor relationships, license renewals, and system budgets.
** Data Management & Insights
*** Own Salesforce data quality, consistency, and compliance with data privacy laws.
* Define data models, workflows, and automation rules.
* Partner with analytics teams to define key metrics and reports on performance and help develop accurate dashboards and reporting.
* Maintain alignment between Salesforce data and external systems (e.g. Power BI, ERP)
** Platform and Tools
*** Own the Salesforce platform ensuring smooth operations, integration, and optimization.
* Recommend new Salesforce tools or features to enhance capabilities and efficiency.
* Manage system upgrades, feature rollouts, and integrations with other business tools.
** Stakeholder and User Management
*** Act as the key liaison between technical teams and end users.
* Drive user adoption through training, documentation, and best practices.
** Continuous Improvement & Innovation
*** Evaluate new features, apps, and integrations to improve CRM efficiency and capability.
* Identify opportunities to automate workflows and streamline business processes.
* Stay up to date on CRM best practices, emerging technologies, and platform releases.
** Requirements
* **
* Education:

** Bachelor’s degree in business, Marketing, or related field.
** Technical Experience
*** 4-6 years of Salesforce experience, including platform ownership.
* Hands-on expertise with Salesforce and marketing automation tools.
* Familiarity with HTML, SQL, or data visualization tools (Power BI) is a plus.
* Passionate about customer experience and lifecycle optimization.
** Other skills
*** Comfortable balancing strategy and execution in a fast-paced environment.
* Strong sense of ownership and accountability.
* Strong analytical skills with the ability to interpret and act on data insights.
* Excellent communication and project management abilities.
* Detail-oriented and data-driven problem solver.
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