VP, Digital Personalization

Job Description

Role Summary/

Purpose:

The VP, Digital Personalization will drive business results and provide strategic guidance by leading the design, development and execution of personalization technology that delivers best‑in‑class customer experience. This role will support the development and refinement of digital journeys across the web and app world focusing on engaging consumers online throughout the customer life cycle. The Digital Personalization Manager will collaborate with cross‑functional stakeholders to identify use cases and enable targeting of key audience segments both on and off‑site and lead Digital Personalization (Segmentation & Targeting) and Optimization (A/B, MVT website testing) efforts.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in‑person engagement activities such as business or team meetings, training and culture events.

• Translate digital product owner and customer data stakeholder requirements into implementation roadmaps and project plans for the website.
• Help to identify use case opportunities that drive user engagement.
• Prepare project status reports; make alterations in project plan as needed.
• Direct and monitor project activity across Business Platforms or Functions.
• Assist with or prepare project implementation steps and documentation as appropriate; ensure a smooth implementation of project; resolve problems.
• Provide training on marketing technologies as applicable.
• Facilitate launching of personalization campaigns, troubleshoot as needed and ensure successful campaign execution from start to finish.
• Participate in project evaluation against estimated plans and provide continuing support and service as required.
• Perform other duties and/or special projects as assigned.

• Bachelor’s Degree or, in lieu of degree, high school diploma/GED and 10+ years of digital marketing experience.
• 7+ years progressive experience in digital marketing, digital A/B testing, campaign management and/or digital personalization.
• Direct experience working with marketing technologies such as Adobe Test & Target, Salesforce Marketing Cloud, Pega Systems, Dynamic Yield and Optimizely.
• Ability and flexibility to travel for business as required.

• Experience working with the Agile methodology.
• Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast‑paced environment.
• Creative and resourceful: proven ability to problem‑solve, develop and execute a range of recommendations to meet business objectives.
• Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross‑functionally, as well as within own function.
• Strong project management & communication skills.
• Experience with Content Management System (CMS), Machine Learning, and Artificial Intelligence is desirable but not mandatory.
• Agency, e‑commerce or direct experience in consumer financial services with exposure to credit card or retail environment or other heavily regulated industries.

Grade/Level: 12
Salary range: – USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

• You must be 18 years or older.
• You must have a high school diploma or equivalent.
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4‑7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6…