VP, Sam's Club Analytics

Job Description:

** Role Summary/

Purpose:

*
* The VP, Analytics - Sam's Club reports to the SVP, Sam's Club Analytics Leader and leads portfolio diagnostics, forecasting, and investment optimization to accelerate new accounts and profitable purchase volume growth for the Sam's Club credit program. This leader provides decision support for acquisition investments and partners closely with Marketing on targeting, segmentation, channel strategy, and measurement of acquisition initiatives.

This role partners cross-functionally across Product, Marketing, Credit, and Technology/Operations to deliver insights on customer behavior, campaign performance, product/channel strategy, and forecasting. The VP will serve as a trusted analytics advisor to senior leaders and client partners. This is a hands-on role requiring frequent use of analytical and data-mining tools.

** _Our Way of Working_*
* ** _We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events._*
* *
* Essential Responsibilities:

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* + Develop and lead program acquisitions strategy:
Align with business priorities, develop analytics goals, and be an insights-driven growth strategist for portfolio Senior Leadership like GM & Marketing SVP, as well as external client

+ Lead program acquisitions learning agenda and partner with acquisitions marketing team. Own the full cycle of analytical deliverables - ideation, data mining and analysis, identification of insights and presenting a business story with recommended actions to the stakeholders

+ Act as a strategy and analytic consultant for large-scale marketing initiatives, providing guidance and leadership for the design, analysis and measurement phases of the project.

+ Collaborate with cross functional teams in product, marketing, credit, and IT/operations to provide comprehensive insights into program acquisition tactics

+ Groom junior analysts on the team and drive delivery of analytics goals. Lead and prioritize workload of offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects

+ Develop a "test and learn" culture and recommend targeting strategies/optimization using advanced analytical tools such as segmentation and other statistical models

+ Develop and foster relationships with portfolio senior leadership team, GM, and client partners to become the SME, and review portfolio goals performance periodically and present robust business cases for driving growth

+ Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data-driven insights

+ Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio

+ Perform other duties and/or special projects as assigned

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* Qualifications/Requirements:

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* + Bachelor's degree or in lieu of Bachelors degree a high school diploma 10+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.

+ Proven hands-on experience utilizing analytical tools such as SAS, SQL, or open-source tools such as R and Python.

+ A minimum of 7+ years of work experience to include:

+ 7+ years developing and implementing advanced analytics solutions and decision optimization capabilities to support business decisions

+ 5+ years using statistical analysis tools and data warehouse tools

+ 4+ years of experience managing large-scale analytic projects spanning research, development and implementation

+ 3+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry

+ 3+ years leading large-scale analytics projects

+ 3+ years of client facing experience

+ 2+ years of experience managing remotely located teams

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** Ability and flexibility to travel for business as required*
* ** Desired Characteristics*
* + Bachelor's degree in STEM Field such as Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred

+ Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred

+ Extensive marketing analytics experience, including digital marketing

+ Strong track record in serving as strategic partner with internal business and client partners leveraging analytics

+ Ability to develop executable strategies and analytic roadmap, articulate a clear vision, and deliver results

+ Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies and communicate them clearly

+ Ability to ideate, design, and lead development of analytic capabilities and solutions

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Experience with Co-Brand credit card…