Online Social Content Manager

Contract: Full-time, Permanent
Location: Maidenhead (Hybrid – 3 days on‑site, 2 days from home)
Salary: Up to £37,000 per annum

At Dignity, we’re on a mission to improve the end‑of‑life experience for families nationwide. As part of our continued growth, we’re building a highly technical in‑house marketing function that uses insight, experimentation and AI‑powered tools to drive real commercial impact across our brands.

We’re looking for an Online Social Content Manager to help shape this function from the ground up. This is a unique opportunity to own our social and online content strategy, working alongside experts in performance marketing, brand, design and data to build best‑in‑class campaigns that truly make a difference.

You will own how Dignity uses social and online platforms to drive reach, engagement and measurable business growth.

• Developing channel‑specific strategies across You Tube, Meta, podcasts and emerging platforms
• Planning and delivering campaigns and content formats that drive conversion
• Running structured experimentation through A/B testing, funnel optimisation and performance testing

• Supporting brand campaigns with high‑performing social and online content
• Ensuring our SEO and research strategies are reflected across all content channels
• Working with design, brand and performance teams to deploy platform‑optimised content

• Understanding how platform algorithms work and how content ranks and distributes
• Conducting keyword and intent research to optimise content
• Building metadata and tagging structures that maximise discoverability and search‑intent traffic

• Implementing tracking across platforms (UTMs, pixels, server‑side tracking, You Tube, Meta, Tik Tok etc.)
• Building dashboards and performance reports with data teams
• Analyzing performance across engagement, retention, CTR, conversion and incremental value
• Using insights to continuously improve creative, targeting and posting strategy

• Growth in reach, engagement and conversions across platforms
• Quality and performance of content supporting brand and SEO strategies
• Effective use of testing, analytics and optimisation
• Strong collaboration across marketing and data teams
• Clear reporting of impact and performance

You’ll be someone who combines creativity with technical and analytical thinking.

• Hands‑on experience running social or online content campaigns that drive growth and commercial results
• Experience using A/B testing, experimentation and funnel optimisation
• Strong understanding of how platforms like You Tube, Meta and podcasts work
• Confidence working with data, dashboards and performance reporting
• Experience collaborating across marketing, brand, design and analytics teams

• Google Analytics, You Tube Analytics, Meta, Tik Tok or similar
• SEO, keyword and intent research
• UTM tracking, pixels and server‑side tracking
• Content management and publishing tools
• Performance dashboards and reporting

• Mission‑driven and ambitious
• Data‑led with strong problem‑solving skills
• Organised and proactive
• A confident communicator who works well with others

You’ll be based in Maidenhead at least 3 days per week
, with occasional travel for team or strategic work.

• Annual salary of up to £37,000
• 25 Days Holiday + Bank Holidays.
• X2 Life Assurance.
• Pension Scheme.
• Hybrid flexible working (3 days in our Maidenhead office).
• Genuine career progression and mentorship opportunities.

To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application.

Please note that this role is subject to meeting regulatory requirements. As an FCA‑regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be…